Shopify & Meta Ads Growth Lead

Blackbird Recruiting; New York (NY); Sur place; USD 80 000 - 115 000; Plein temps

Avantages offerts par ce poste

Health insurance options

401(k) benefits

Résumé du poste

Blackbird Recruiting is seeking a Shopify and Meta Ads Lead in Midtown NYC to take ownership of the brand’s Shopify site, drive growth, and own the marketing strategy. You will work with external agencies and an internal development team, reporting to the CRO and coordinating directly with decision-makers.

Responsibilities include managing the site daily, executing design changes, optimizing conversions via A/B testing, and owning Meta, email, and Google Ads strategies.

Qualifications

• Hands-on Meta ads experience managing campaigns.
• Direct-to-consumer growth on Shopify end-to-end: paid social, site conversion, and Klaviyo email working together.
• Comfortable in the Shopify admin, including basic theme and CSS edits, with an eye for design whether you execute the changes yourself or direct someone who does.
• Experience managing outside agencies, with the judgment to replace one or bring the work in-house.
• Strong analytics; able to build your own reporting and know the difference between revenue and profit.
• Comfortable with a large, seasonal catalog: hundreds of styles and tens of thousands of active SKUs.
• Fluent with AI tools in your daily work, including their limits.
• Must be able to work on-site in the Midtown office 5 days a week.

Responsabilités

• Manage the website day to day, keeping it current and continuously shipping changes and updates.
• Make design changes on the site, either designing them yourself or briefing and directing the people who do.
• Manage conversion rate through A/B testing offers, pricing, free-shipping thresholds, landing pages, and checkout upsells.
• Own Meta, email, and Google Ads strategy, targets, creative supply, and the partners who execute.
• Merchandise the site across a large, seasonal catalog.
• Manage SEO, including how the company shows up in AI search.
• Prepare daily, weekly, and monthly reporting, with a change log tying results to what changed.

Connaissances

Meta Ads

Shopify

Klaviyo Email

A/B Testing

SEO & Content

Data Analytics

Outils

Shopify Admin

Klaviyo

Meta Ads Manager

Google Ads

CSS Editing

Description du poste

Blackbird Recruiting is seeking a Shopify and Meta Ads Lead in Midtown NYC to take ownership of the brand’s Shopify site, drive growth, and own the marketing strategy. You will work with external agencies and an internal development team, reporting to the CRO and coordinating directly with decision-makers.

Responsibilities include managing the site daily, executing design changes, optimizing conversions via A/B testing, and owning Meta, email, and Google Ads strategies.