Senior Ecommerce Paid Media Strategist

Push Analytics; Clifton (NJ); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Small team ownership of accounts

Direct training on scalable playbook

Job summary

Push Analytics is seeking a Performance Marketing Specialist to run client ad accounts day to day, building and scaling Meta and Google campaigns, pacing budgets, and ranking creatives weekly. You’ll follow a documented playbook and contribute to reporting and cross-functional calls.

You will manage campaigns with a focus on blended MER over ROAS, work with Shopify-based brands, and help optimize all stages from traffic to conversion.

Qualifications

• 3+ years running paid media for ecommerce brands.
• Google Shopping and Search experience.
• TikTok Ads experience.
• Managed $20k+ per month in ad spend for a single account.
• Explain blended MER vs in-platform ROAS.
• Comfortable with Shopify, Klaviyo, GA4, and spreadsheets.
• Agency or multi-account experience.

Responsibilities

• Own about 10 ecommerce client accounts across Meta and Google Ads, with TikTok on some.
• Build campaigns to our structure.
• Scale spend when MER targets are met and diagnose bottlenecks.
• Pace budgets daily on both platforms and schedule changes per playbook.
• Rank every ad weekly by purchases and cost per purchase; brief the creative team.
• Write the daily client report for each account and run weekly client calls.
• Set up and check conversion tracking: Meta pixel and CAPI, Google conversions, GA4, Shopify.

Skills

Paid media management

Campaign optimization

Budget pacing

Analytical reporting

Tools

Shopify

Klaviyo

GA4

Spreadsheets

Job description

Push Analytics is seeking a Performance Marketing Specialist to run client ad accounts day to day, building and scaling Meta and Google campaigns, pacing budgets, and ranking creatives weekly. You’ll follow a documented playbook and contribute to reporting and cross-functional calls.

You will manage campaigns with a focus on blended MER over ROAS, work with Shopify-based brands, and help optimize all stages from traffic to conversion.