SFMC Architect & Marketing Analytics Leader

Copyleaks, Inc.; New York (NY); Vor Ort; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

Copyleaks,Inc. is seeking a highly technical Marketing Operations & Analytics Lead to own the Salesforce ecosystem, with deep SFMC expertise. You will architect the SFMC stack, design scalable journeys, and build dashboards for executive reporting.

The role bridges technical execution with marketing analytics, leveraging Journey Builder, AI workflows, and multi-cloud data integrations to drive operational excellence across Marketing, Sales, and Operations.

Qualifikationen

• Hands-on expertise building automation in Salesforce Marketing Cloud (Automation Studio).
• Experience managing integrations across Marketing Cloud, Sales Cloud, Service Cloud using Marketing Cloud Connect.
• Ability to design executive dashboards for leadership and board reporting.
• Proficiency with Google Analytics (GA4) and CRM analytics to track journeys and attribution.
• Experience running large-scale, multi-channel campaigns targeting hundreds of thousands of records.

Aufgaben

• Architect SFMC stack and scalable customer journeys.
• Manage cross-cloud data integrations and data flow.
• Build executive dashboards for leadership and board reporting.
• Oversee large-scale campaign operations and deliverability.
• Implement AI workflows to streamline lead routing and campaign delivery.
• Collaborate with Sales, Product, and Customer Success to align go-to-market data.

Kenntnisse

SFMC Expertise

Multi-Cloud Salesforce

Executive Analytics

Web & Channel Analytics

Campaign Automation

Tools

Marketing Cloud Connect

GA4

Salesforce Marketing Cloud

CRM Analytics

Jobbeschreibung

Copyleaks,Inc. is seeking a highly technical Marketing Operations & Analytics Lead to own the Salesforce ecosystem, with deep SFMC expertise. You will architect the SFMC stack, design scalable journeys, and build dashboards for executive reporting.

The role bridges technical execution with marketing analytics, leveraging Journey Builder, AI workflows, and multi-cloud data integrations to drive operational excellence across Marketing, Sales, and Operations.