SFMC Architect & Business Strategy Lead

iCiDIGITAL, Inc.

United States

Remote

USD 165,000 - 200,000

Full time

4 days ago

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Job summary

Blue Acorn iCi seeks a Business Architect specializing in Salesforce Marketing Cloud to guide business architecture and functional strategy for complex engagements. This role connects business goals with technology solutions to prioritize investments and deliver measurable outcomes.

The position is remote within the United States. The role focuses on marketing automation, personalized communications, and customer lifecycle programs, working across business and technical teams to ensure solutions

Qualifications

10+ years in business architecture, strategic consulting, or marketing technology consulting.
Experience leading business and functional architecture for enterprise SFMC implementations.
Strong knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization.

Responsibilities

Lead business strategy and architecture across complex engagements, defining target capabilities and roadmaps.
Define customer lifecycle journeys, audience segmentation, and personalization strategies within SFMC.
Guide discovery, scoping, and alignment across business and technical teams throughout delivery.
Develop value-realization plans, ROI assumptions, and performance measures.
Mentor consultants and enable repeatable business architecture methodologies.