Salesforce Marketing Cloud Architect: Automation Leader

Focus Financial Partners; St. Louis (MO); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Annual bonus

Comprehensive benefits: medical,Dental

401(k)

Job summary

Focus Financial Partners seeks a strategic Salesforce Marketing Cloud Technical Architect to own design, architecture, and integration for a growing enterprise ecosystem including Marketing Cloud, Financial Services Cloud, and Data 360.

The role partners with CRM and Digital Marketing to enable client acquisition, personalized communications, and lifecycle optimization; the roadmap includes expanding SFMC to new channels and business units.

Qualifications

• Bachelor's degree in Computer Science, Information Systems or related field.
• 7-10 years of hands-on technical experience with Salesforce Marketing Cloud, including architecture, solution design, configuration and integrations with Salesforce Sales Cloud or Financial Services Cloud.
• Experience with administration and configuration of multiple Marketing Cloud business units, multi-org setup, package manager and AppExchange products.
• Proven track record of successfully leading Salesforce Marketing Cloud implementations, migrations and/or expansions across multiple business units.
• Experience with AMPscript, SQL, SSJS, JavaScript, HTML, CSS, JSON, and custom API integrations.
• Experience developing custom CloudPages, landing pages, multi-page web forms, SFTP shares and automations.
• Strong understanding of regulatory requirements for subscriber management, consent management and data privacy.
• Strong communication, collaboration and problem-solving skills.
• Demonstrated thought leadership and growth mindset to drive innovation.

Responsibilities

• Lead end-to-end design, architecture, and administration for the Salesforce Marketing Cloud ecosystem to drive marketing and business impact.
• Establish design standards, best practices, and development guidelines for Salesforce Marketing Cloud to enable scalability, maintainability, security, and operational efficiency.
• Collaborate with Marketing, Client Development and business stakeholders to design and implement solutions for client acquisition, lead generation, lead nurturing, marketing automation, journey orchestration, personalization, audience segmentation, campaign activation, and sales enablement.
• Translate business goals and requirements into scalable technical designs, specifications, artifacts and LOE estimates.
• Maintain and document technical processes and marketing automation procedures and provide guidance to Digital Marketing campaign managers.
• Provide technical leadership and development for complex journeys, automations, integrations, and custom solutions for CloudPages, landing pages, and multi-step web forms.
• Support end-to-end UAT, product releases and troubleshooting.
• Collaborate with Salesforce CRM and Salesforce Data 360 architects and developers to design optimal integrations across the Salesforce ecosystem.
• Partner with enterprise data teams to establish scalable data models and activation frameworks to support expansion of Snowflake and Salesforce Data 360 capabilities.
• Define standards and processes for subscriber management, consent management, suppression strategies, and deliverability to ensure compliance with regulatory requirements and maintain sender reputation.
• Iteratively improve Marketing Cloud data model and design reusable migration frameworks and integration patterns that support future acquisitions, business-unit and business-line expansion, and enterprise growth while minimizing technical debt.
• Stay current on evolving Marketing Cloud capabilities and identify opportunities for product and feature expansion to support additional business needs and use cases.

Skills

Salesforce Marketing Cloud

Solution architecture

Lead / leadership

Integrations

Data 360

Education

Bachelor's degree in Computer Science / Information Systems

Tools

AMPscript

SQL

SSJS

JavaScript

HTML/CSS

JSON

CloudPages

Job description

Focus Financial Partners seeks a strategic Salesforce Marketing Cloud Technical Architect to own design, architecture, and integration for a growing enterprise ecosystem including Marketing Cloud, Financial Services Cloud, and Data 360.

The role partners with CRM and Digital Marketing to enable client acquisition, personalized communications, and lifecycle optimization; the roadmap includes expanding SFMC to new channels and business units.