Senior SFMC Strategy & Architecture Lead

Cengage Group; Ohio; Teletrabalho; USD 102 000 - 163 000; Tempo integral

Resumo da oferta

Cengage Group seeks a Senior Marketing Automation Solution Architect to lead Salesforce Marketing Cloud strategy and roadmap across Marketing Operations, Data, Digital, Analytics, RevOps, and IT. This remote role focuses on optimizing SFMC capabilities, targeting, personalization, and journey orchestration.

You will translate business needs into scalable SFMC solutions, provide governance, and raise platform knowledge across teams while partnering with IT and marketing leaders to drive growth

Qualificações

• 7+ years in marketing automation or related technology functions.
• Deep expertise with Salesforce Marketing Cloud including automation, segmentation, and journey orchestration.
• Ability to translate business requirements into scalable SFMC solutions.
• Experience partnering with IT, data, and operations teams.

Responsabilidades

• Own Marketing’s SFMC strategy and roadmap.
• Define and prioritize SFMC capabilities and solution recommendations.
• Increase targeting, segmentation, personalization, journey orchestration, and triggered communications.
• Evaluate platform limitations and technical debt to guide improvements and investments.
• Maintain SFMC documentation, playbooks, and reusable resources.

Conhecimentos

SFMC expertise

Marketing automation

Campaign operations

Architecture governance

Cross-functional collaboration

Descrição da oferta de emprego

Cengage Group seeks a Senior Marketing Automation Solution Architect to lead Salesforce Marketing Cloud strategy and roadmap across Marketing Operations, Data, Digital, Analytics, RevOps, and IT. This remote role focuses on optimizing SFMC capabilities, targeting, personalization, and journey orchestration.

You will translate business needs into scalable SFMC solutions, provide governance, and raise platform knowledge across teams while partnering with IT and marketing leaders to drive growth