Strategic Salesforce Marketing Cloud Architect

LE0099 Focus Operating, LLC; St. Louis (MO); On-site; USD 140,000 - 150,000; Full time

Job summary

Focus Partners is seeking a strategic Salesforce Marketing Cloud Technical Architect to lead the marketing technology roadmap and hands‑on implementation efforts. You will own the MC ecosystem, define architecture standards, and collaborate with Marketing, CRM, and data teams to enable client acquisition and personalized journeys.

The role requires extensive MC expertise, multi‑org administration, and experience integrating with Data 360 and Snowflake.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems or related field.
• 7–10 years hands‑on experience with Salesforce Marketing Cloud architecture and integrations.
• Experience administering multiple Marketing Cloud business units and multi-org setups.
• Proven track record leading Salesforce Marketing Cloud implementations, migrations and/or expansions.
• Experience with AMPscript, SQL, SSJS, JavaScript, HTML, CSS, JSON, and API integrations.
• Experience developing CloudPages, landing pages, multi‑page web forms, SFTP shares and automations.
• Strong understanding of regulatory requirements for subscriber management and data privacy.
• Strong communication, collaboration and problem‑solving skills.
• Demonstrated thought leadership and growth mindset to drive innovation.

Responsibilities

• Lead end-to-end design, architecture, and administration for the Salesforce Marketing Cloud ecosystem to drive marketing and business impact.
• Establish design standards, best practices, and development guidelines for Salesforce Marketing Cloud to enable scalability, maintainability, security, and operational efficiency.
• Collaborate with Marketing, Client Development and business stakeholders to design and implement solutions for client acquisition, lead generation, lead nurturing, marketing automation, journey orchestration, personalization, audience segmentation, campaign activation, and sales enablement.
• Translate business goals and requirements into scalable technical designs, specifications, artifacts and LOE estimates.
• Maintain and document technical processes and marketing automation procedures and provide guidance to Digital Marketing campaign managers.
• Provide technical leadership and development for complex journeys, automations, integrations, and custom solutions for CloudPages, landing pages, and multi‑step web forms.
• Support end-to‑end UAT, product releases and troubleshooting.
• Collaborate with Salesforce CRM and Salesforce Data 360 architects and developers to design optimal integrations across the Salesforce ecosystem.
• Partner with enterprise data teams to establish scalable data models and activation frameworks to support expansion of Snowflake and Salesforce Data 360 capabilities.
• Define standards and processes for subscriber management, consent management, suppression strategies, and deliverability to ensure compliance with regulatory requirements and maintain sender reputation.
• Iteratively improve Marketing Cloud data model and design reusable migration frameworks and integration patterns that support future acquisitions, business‑unit and business‑line expansion, and enterprise growth while minimizing technical debt.
• Stay current on evolving Marketing Cloud capabilities and identify opportunities for product and feature expansion to support additional business needs and use cases.

Skills

Salesforce Marketing Cloud

AMPscript/SQL/SSJS

CloudPages & landing pages

Data 360 integration

Education

Bachelor’s degree in Computer Science, Information Systems or related field

Tools

JavaScript

HTML/CSS

JSON

Sales Cloud integration

SFTP

Job description

Focus Partners is seeking a strategic Salesforce Marketing Cloud Technical Architect to lead the marketing technology roadmap and hands‑on implementation efforts. You will own the MC ecosystem, define architecture standards, and collaborate with Marketing, CRM, and data teams to enable client acquisition and personalized journeys.

The role requires extensive MC expertise, multi‑org administration, and experience integrating with Data 360 and Snowflake.