Remote Senior SFMC Marketing Architect

Cengage; Kentucky; Hybrid; USD 102,000 - 163,000; Full time

Job summary

Cengage is seeking a Senior Marketing Automation Solution Architect to own the Salesforce Marketing Cloud strategy and roadmap, guiding the marketing organization toward more effective automation and personalized customer journeys.

This remote role requires strong SFMC expertise, the ability to translate complex business needs into scalable solutions, and a track record of elevating platform knowledge across teams while delivering measurable growth and efficiency.

Qualifications

• 7+ years of experience in marketing automation, marketing technology, campaign operations, marketing operations, or related technology functions.
• Deep expertise with Salesforce Marketing Cloud, including automation, segmentation, personalization, audience management, data, journey orchestration, and campaign execution.
• Experience translating complex business requirements into scalable marketing automation and SFMC solutions.
• Strong understanding of SFMC architecture, integrations, data, workflows, campaign operations, and customer experience.

Responsibilities

• Own Marketing’s Salesforce Marketing Cloud Strategy and Roadmap, coordinating with Marketing Operations, Data, Digital, Analytics, RevOps, IT, and leadership.
• Raise SFMC knowledge across campaign producers through practical guidance, playbooks, and standards.
• Translate business requirements into scalable SFMC solutions across campaigns, audiences, automation, and journeys.
• Evolve SFMC template systems and reusable components to accelerate production and governance.

Skills

SFMC Expertise

Marketing Automation

Campaign Operations

Data Integration

Cross-functional Leadership

Tools

Salesforce Ecosystem

Job description

Cengage is seeking a Senior Marketing Automation Solution Architect to own the Salesforce Marketing Cloud strategy and roadmap, guiding the marketing organization toward more effective automation and personalized customer journeys.

This remote role requires strong SFMC expertise, the ability to translate complex business needs into scalable solutions, and a track record of elevating platform knowledge across teams while delivering measurable growth and efficiency.