SEO Content & AEO Specialist (LLM Focus)

Finish Line, Inc.; Boulder (CO); On-site; USD 62,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Sick leave

Parental leave

Paid time off

Job summary

Finish Line, Inc. is seeking an SEO Content Specialist to drive search visibility and connect our brand with customers. You will bridge content creation, technical execution, and merchandising, collaborating with Merchandising and Content teams to optimize product, category, and landing pages.

You will support AEO initiatives and work with a Senior SEO Strategist to turn strategy into high-performing content for AI search and generative engines.

Qualifications

• 1–3 years of experience in digital marketing, copywriting, or SEO.
• Understanding of core SEO/AEO/GEO principles and content optimization.
• Experience using SEO platforms and diagnostics tools like Google Search Console and Conductor.

Responsibilities

• On-Page & AEO copy optimization: write, update, and refine content to align with user intent and SEO best practices.
• LLM content hub collaboration: assist in structuring articles for LLM indexing and recommendations.
• Cross-department collaboration with Merchandising to align keywords with product priorities.
• Backend tool execution: manage content in CommerceTools and Amplience (training provided).
• Strategic support: partner to execute on-page optimizations aligning with SEO/GEO roadmap.
• Performance & analytics tracking: monitor content performance and identify refresh opportunities.
• Portfolio integration: ensure tone and messaging support paid, social, and brand channels.

Skills

Content writing

SEO knowledge

Analytical skills

Collaboration

Tools

Google Search Console

Conductor

CommerceTools

Amplience

Job description

Finish Line, Inc. is seeking an SEO Content Specialist to drive search visibility and connect our brand with customers. You will bridge content creation, technical execution, and merchandising, collaborating with Merchandising and Content teams to optimize product, category, and landing pages.

You will support AEO initiatives and work with a Senior SEO Strategist to turn strategy into high-performing content for AI search and generative engines.