Content Marketing Lead: SEO & AEO Strategy

Aquent (United States); Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Job summary

Aquent is seeking a Content Marketing Manager to lead our marketing messaging and multi-channel content strategy. You will analyze competitive insights, sharpen positioning, and drive content that boosts organic search and AEO visibility across large language models.

You will champion content across internal teams, ensure messaging remains compelling and consistent, and collaborate with analytics and media partners to maximize impact.

Qualifications

• 5–7 years of experience in content marketing.
• Strong understanding of SEO and emerging AEO dynamics for LLMs.
• Proven copywriting skills and ability to brief writers or create content directly.
• Ability to translate competitive insights into actionable messaging campaigns.
• Experience in education or healthcare marketing is a plus, not required.

Responsibilities

• Strategic Positioning & Messaging: translate competitive analytics into sharp value propositions.
• Content Planning & Execution: design multi-channel plans to boost organic search and AEO visibility across LLMs.
• Content Creation & Briefing: write high-quality content or create briefs for writers and partners.
• Cross-Channel & Brand Ambassadorship: collaborate with media, affiliate, and community teams to extend messaging.
• Performance Analysis & Iteration: monitor content performance, AEO placements, and search rankings to refine strategy.

Skills

Content marketing

SEO & AEO

Copywriting

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

Aquent is seeking a Content Marketing Manager to lead our marketing messaging and multi-channel content strategy. You will analyze competitive insights, sharpen positioning, and drive content that boosts organic search and AEO visibility across large language models.

You will champion content across internal teams, ensure messaging remains compelling and consistent, and collaborate with analytics and media partners to maximize impact.