SEO & AEO Growth Architect

Superformula Corporation; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Superformula is seeking an SEO & AEO Specialist to advance brand visibility across traditional search and AI-powered experiences, including ChatGPT and AI search features. You will lead strategy, optimize content and technical foundations, and test impact on traffic and business results.

You’ll collaborate with business, content, and technology teams to shape goals, develop local and global SEO programs, and translate insights into measurable improvements across our brand portfolio.

Qualifications

• Bachelor’s degree in Computer Science, Marketing, or related field; or equivalent education and work experience.
• 3+ years of experience in SEO/SEM, digital product, and web design.
• Experience with enterprise web analytics platforms (Adobe Analytics, Google Analytics).
• Hands-on experience with AEO or GEO optimization, including testing how brands and content appear in AI-generated answers.
• Experience with web technologies and HTML-based code frameworks.
• Resident in a time zone whose standard workday overlaps with Pacific 9-5 hours; North America.
• Preferred: hospitality or travel industry analytics experience.
• Master's degree in related fields is an asset.

Responsibilities

• Manage the day-to-day operation of GMB and SEO/SEM analytics efforts to improve organic search results.
• Collaborate with assigned business teams to identify strategies to maximize search exposure, including local search (GMB).
• Make recommendations to improve site and internal/external linking architecture, page construction, metadata, content, and SEO copywriting.
• Create, manage, and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools as well as BI platforms; publish reporting on keyword analysis and search performance to internal stakeholders.
• Help identify, develop and implement processes and procedures to regularly test and improve search performance.
• Keep abreast of new features and functionality released within our analytics platforms and recommend how to best utilize these to grow our knowledge.
• Provide thought leadership in the area of search engine optimization.
• Backlinks - audit and manage backlinks; disavow low quality. We have 800K of these.
• Manage Technical SEO - page speed, broken links, responsiveness.
• On-Page Optimizations - optimize tags, and metadata.
• Competitive Analysis - analyze competitors and recommend improvements we can make.
• Keyword Research - determine keywords that our guests use and make recommendations for on-page optimizations.

Skills

SEO & SEM experience

AEO / GEO optimization

HTML / web technologies

Content strategy collaboration

Analytics literacy

Education

Bachelor's degree in Computer Science, Marketing, or related field

Master's degree in Business/Engineering/CS/MIS/Math/Statistics

Tools

Adobe Analytics

Google Analytics

Job description

Superformula is seeking an SEO & AEO Specialist to advance brand visibility across traditional search and AI-powered experiences, including ChatGPT and AI search features. You will lead strategy, optimize content and technical foundations, and test impact on traffic and business results.

You’ll collaborate with business, content, and technology teams to shape goals, develop local and global SEO programs, and translate insights into measurable improvements across our brand portfolio.