Content Marketing Manager - AEO

Aquent (United States); Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Job summary

Aquent is seeking a Content Marketing Manager to lead our marketing messaging and multi-channel content strategy. You will analyze competitive insights, sharpen positioning, and drive content that boosts organic search and AEO visibility across large language models.

You will champion content across internal teams, ensure messaging remains compelling and consistent, and collaborate with analytics and media partners to maximize impact.

Qualifications

• 5–7 years of experience in content marketing.
• Strong understanding of SEO and emerging AEO dynamics for LLMs.
• Proven copywriting skills and ability to brief writers or create content directly.
• Ability to translate competitive insights into actionable messaging campaigns.
• Experience in education or healthcare marketing is a plus, not required.

Responsibilities

• Strategic Positioning & Messaging: translate competitive analytics into sharp value propositions.
• Content Planning & Execution: design multi-channel plans to boost organic search and AEO visibility across LLMs.
• Content Creation & Briefing: write high-quality content or create briefs for writers and partners.
• Cross-Channel & Brand Ambassadorship: collaborate with media, affiliate, and community teams to extend messaging.
• Performance Analysis & Iteration: monitor content performance, AEO placements, and search rankings to refine strategy.

Skills

Content marketing

SEO & AEO

Copywriting

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

We are seeking a results-driven Content Marketing Manager to lead and elevate our marketing messaging and content efforts. In this role, you will analyze internal competitive insights, sharpen strategic positioning, and craft a multi-channel content strategy engineered to drive conversion and improve organic search and Answer Engine Optimization (AEO) visibility across LLMs.

You will serve as the content brand champion for targeted educational programs, collaborating closely with analytics, media, affiliate, and internal content teams to ensure messaging is aligned, compelling, and visible across channels.

Key Responsibilities

• Strategic Positioning & Messaging: Translate complex competitive analysis and internal analytics into sharp, competitive value propositions.
• Content Planning & Execution: Design and drive multi-channel content plans that improve organic search ranking and boost AEO visibility across LLMs.
• Content Creation & Briefing: Write high-quality, conversion-focused content directly and/or produce comprehensive content briefs for internal writers and agency partners.
• Cross-Channel & Brand Ambassadorship: Partner with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Performance Analysis & Iteration: Continuously monitor content performance, AEO placements, and search rankings alongside analytics teams to refine content strategies.

Qualifications & Key Requirements

• Experience: 5–7 years of experience in content marketing.
• AEO & SEO Fluency: Strong understanding and hands-on work optimizing search performance and emerging Answer Engine Optimization (AEO) dynamics for LLMs.
• Strong Copywriting Skills: Proven ability to step in as a primary writer or seamlessly brief internal creative partners.
• Strategic Thinking: Experience reviewing competitive intelligence and translating data into actionable messaging campaigns.
• Industry Background (Plus): Experience in higher education, healthcare/nursing education, or subscription-based service marketing is a plus, but not required.