E-commerce SEO Manager: AI-Driven Organic & GEO Growth

JD Sports North America; Boulder (CO); On-site; USD 90,000 - 110,000; Full time

Job summary

The Finish Line, a leading retail brand, seeks a technical E-commerce SEO Manager to drive organic search for jdsports.com and finishline.com from our Boulder, CO offices. You will own core search foundations—technical SEO, on-page optimization, content and local presence—and guide GEO/AEO initiatives across AI platforms.

You will collaborate with web development, product, merchandising and engineering teams, manage direct reports, and build data-driven dashboards linking search to revenue and

Qualifications

• 4+ years hands-on e-commerce SEO experience
• 2+ years managing direct reports
• Deep expertise in technical SEO with AI platform knowledge
• Proven track record translating SEO into revenue impact

Responsibilities

• Maintain technical site health, faceted navigation, canonicalization at scale and CWV across large catalogs
• Write technical tickets, define acceptance criteria, QA and embed SEO into release cycles
• Perform keyword research and metadata rules; optimize category pages
• Develop strategies for AI search, improve brand visibility and retrieval
• Own content hub strategy, editorial calendar, data-backed content
• Oversee Google Business Profiles, local citations and store locator performance
• Translate SEO work into revenue impact to secure resources
• Mentor and manage direct reports; set quarterly KPIs and growth plans
• Own organic performance reporting and executive dashboards

Skills

Technical SEO

On-page SEO

Content strategy

Team leadership

Data analysis

Tools

GA4

GSC

GMC

GBP

Ahrefs

Semrush

Conductor

RioSEO

Local Manager

Job description

The Finish Line, a leading retail brand, seeks a technical E-commerce SEO Manager to drive organic search for jdsports.com and finishline.com from our Boulder, CO offices. You will own core search foundations—technical SEO, on-page optimization, content and local presence—and guide GEO/AEO initiatives across AI platforms.

You will collaborate with web development, product, merchandising and engineering teams, manage direct reports, and build data-driven dashboards linking search to revenue and