Senior Wellness Product Strategy Lead

CVS Health Corporation; Olympia (WA); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Bonus eligibility

Equity awards

Comprehensive benefits

Job summary

CVS Health Corporation in the United States is seeking a Senior Manager, Wellness to shape the future of our wellness portfolio across segments and channels. You will translate customer and field insights into actionable product direction and collaborate with Sales, Marketing, and Strategic Partnerships to drive differentiation and business impact.

This role sits at the intersection of product strategy, insights, and execution.

Qualifications

• 7+ years of experience in product management, product strategy, commercial product roles, wellness, employee benefits, healthcare, or completion of GMDP or Leadership Development Program
• Experience designing or evolving products and solutions that integrate multiple modalities, including digital platforms, partner services, human-led interventions, and engagement experiences, to deliver cohesive customer outcomes
• Skilled at using quantitative and qualitative insights to connect market needs, customer insight, and business priorities to product direction
• Comfortable working across multiple stakeholders, including business, commercial, operational, and product partners
• Strong written and verbal communication skills, including the ability to create clear stakeholder-facing and field-facing materials
• Demonstrated ability to translate complex concepts into commercially relevant product recommendations and practical action
• Strong organizational judgment, prioritization, and follow-through in high-visibility work
• Ability to operate independently and influence decisions without formal authority

Responsibilities

• Shape Wellness Product Strategy: Develop recommendations influencing portfolio investment decisions, roadmap priorities, and growth strategy; translate market needs into opportunities for differentiation
• Shape Wellness Product Strategy: Develop future-state concepts, business cases, and strategic recommendations for new wellness capabilities, partnerships, and experiences
• Shape Wellness Product Strategy: Inform the long-term roadmap for wellness capabilities, experiences, and solution value proposition
• Drive Cross-Functional Product Development & Execution: Partner across Sales, Marketing, Strategic Partnerships, Underwriting, Actuarial, Finance, Product to accelerate development and delivery
• Drive Cross-Functional Product Development & Execution: Align cross-functional teams around priorities, requirements, dependencies, and execution needs
• Drive Cross-Functional Product Development & Execution: Lead business case development, product gating, and implementation planning
• Drive Cross-Functional Product Development & Execution: Ensure product recommendations are operationally sound and commercially viable in a matrixed environment
• Lead Market & Customer Insight Integration: Maintain understanding of wellness market dynamics, competitive activity, and evolving customer expectations
• Lead Market & Customer Insight Integration: Gather and synthesize voice-of-customer, field, and stakeholder feedback to inform priorities
• Lead Market & Customer Insight Integration: Use data, research, and market insight to refine positioning, packaging, and future direction
• Lead Market & Customer Insight Integration: Identify implications of market shifts and evolving customer needs for the wellness portfolio
• Support Market Positioning & Field Enablement: Define wellness value propositions for internal and external audiences
• Support Market Positioning & Field Enablement: Support development of product messaging, field guidance, and market-facing materials
• Support Market Positioning & Field Enablement: Partner with field and segment leaders to understand market needs
• Support Market Positioning & Field Enablement: Contribute to discussions with brokers, consultants, customers, and internal stakeholders
• Maintain Product Performance Insights & Portfolio Roadmap: Track KPIs such as engagement, adoption, satisfaction, and business impact
• Maintain Product Performance Insights & Portfolio Roadmap: Identify performance gaps, risks, and opportunities
• Maintain Product Performance Insights & Portfolio Roadmap: Advise on enhancements, optimization, and lifecycle decisions
• Maintain Product Performance Insights & Portfolio Roadmap: Provide insights and recommendations to leadership

Skills

Product management

Strategic thinking

Cross-functional leadership

Human-centered design

Communication

Analytical skills

Influence without authority

Job description

CVS Health Corporation in the United States is seeking a Senior Manager, Wellness to shape the future of our wellness portfolio across segments and channels. You will translate customer and field insights into actionable product direction and collaborate with Sales, Marketing, and Strategic Partnerships to drive differentiation and business impact.

This role sits at the intersection of product strategy, insights, and execution.