Senior Wellness Product Strategy Lead

CVS Health Corporation; Annapolis (MD); Hybrid; USD 130,000 - 195,000; Full time

Job summary

CVS Health Corporation is seeking a Sr. Manager, Wellness to shape the future-state strategy and evolution of our wellness portfolio.

You will identify opportunities to create differentiated customer experiences, drive engagement, and improve health outcomes, balancing strategic direction with commercial viability. The role sits at the intersection of product strategy, customer insights, and commercial execution, requiring leadership across teams to translate insights into well-supported product

Qualifications

• Strong strategic thinking and human-centered design capability.
• Commercial acumen with a track record of cross-functional collaboration.
• Experience translating insights into actionable product direction.

Responsibilities

• Shape wellness product strategy, evaluating market opportunities and customer needs.
• Drive cross-functional product development and execution with stakeholders across functions.
• Lead market and customer insight integration to inform product priorities and positioning.
• Support market positioning and field enablement with clear wellness value propositions.

Skills

Cross-functional leadership

Product strategy

Customer insights

Human-centered design

Job description

CVS Health Corporation is seeking a Sr. Manager, Wellness to shape the future-state strategy and evolution of our wellness portfolio.

You will identify opportunities to create differentiated customer experiences, drive engagement, and improve health outcomes, balancing strategic direction with commercial viability. The role sits at the intersection of product strategy, customer insights, and commercial execution, requiring leadership across teams to translate insights into well-supported product