Senior Wellness Product Strategy Lead

CVS Health Corporation; Tallahassee (FL); Remote; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Wellness to drive future-state strategy and evolution of the wellness portfolio. The role blends product strategy, customer insights, and commercial execution to deliver differentiated experiences and measurable impact.

The position may be remote or hybrid anywhere in the US, depending on location and hub access. You will partner across Sales, Marketing, Underwriting, Finance, and Product to shape roadmaps and outcomes.

Qualifications

• 7+ years in product management, strategy, or related wellness/healthcare roles.
• Experience turning market and customer insights into product direction.
• Ability to align diverse stakeholders around priorities and roadmaps.

Responsibilities

• Shape wellness product strategy and influence portfolio priorities.
• Lead cross-functional product development and execution across teams.
• Integrate market insights to refine positioning and value propositions.
• Develop messaging and field guidance for market adoption.
• Track performance and advise on lifecycle decisions.

Skills

Product strategy

Cross-functional leadership

Data-driven decision making

Strategic communication

Influence without authority

Tools

Analytical skills

Job description

CVS Health is seeking a Sr. Manager, Wellness to drive future-state strategy and evolution of the wellness portfolio. The role blends product strategy, customer insights, and commercial execution to deliver differentiated experiences and measurable impact.

The position may be remote or hybrid anywhere in the US, depending on location and hub access. You will partner across Sales, Marketing, Underwriting, Finance, and Product to shape roadmaps and outcomes.