Senior Wellness Product Strategy Lead

CVS Health Corporation; Providence (RI); Hybrid; USD 120,000 - 190,000; Full time

Job summary

CVS Health Corporation is seeking a Sr. Manager, Wellness to shape the future wellness product strategy and execution across channels. The role focuses on turning customer insights into differentiated experiences, aligning cross-functional teams, and delivering measurable business impact.

The position may be remote or hybrid anywhere in the US depending on candidate location and hub access. The ideal candidate combines strategic thinking, human-centered design passion, commercial acumen, and

Responsibilities

• Develop recommendations that influence portfolio investment decisions, roadmap priorities, and growth strategy.
• Develop future-state concepts, business cases, and strategic recommendations for new wellness capabilities, partnerships, and experiences.
• Inform the long-term roadmap for wellness capabilities, experiences, and solution value proposition.
• Partner across Sales, Marketing, Strategic Partnerships, Underwriting, Actuarial, Finance, Product, and related stakeholders to influence and accelerate wellness product development and delivery.
• Help align cross-functional teams around product priorities, requirements, dependencies, and execution needs.
• Lead business case development, product gating, and implementation planning for new wellness initiatives and enhancements.
• Ensure product recommendations are operationally sound and commercially viable in a highly matrixed environment.
• Maintain understanding of wellness market dynamics, competitive activity, and emerging customer expectations.
• Gather and synthesize voice-of-customer, field, and stakeholder feedback to inform product priorities.
• Use data, research, and market insight to refine positioning, packaging, and future product direction.
• Identify implications of market shifts and evolving customer needs for the wellness portfolio.
• Define clear wellness value propositions for internal and external audiences.
• Support development of product messaging, field guidance, and market-facing

Job description

CVS Health Corporation is seeking a Sr. Manager, Wellness to shape the future wellness product strategy and execution across channels. The role focuses on turning customer insights into differentiated experiences, aligning cross-functional teams, and delivering measurable business impact.

The position may be remote or hybrid anywhere in the US depending on candidate location and hub access. The ideal candidate combines strategic thinking, human-centered design passion, commercial acumen, and