Senior Website Optimization & Growth Lead - Remote

PracticeTek; Washington (District of Columbia); Hybrid; USD 82,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Holidays

Job summary

PracticeTek is seeking a highly driven Website Optimization Manager to join our team. The Website Optimization Manager will lead website strategy and execution with an emphasis on conversion rate optimization, lead generation, and website development.

This is an onsite or remote position. What You Will Own includes CRO testing, website development, user experience improvements, and weekly performance reporting across multiple web properties.

Qualifications

• Bachelor's degree in an applicable discipline.
• 8+ years of experience in website development and optimization.
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
• Strong experience with Webflow
• B2B SaaS experience
• Asana Project Management experience is a plus

Responsibilities

• Conversion Rate Optimization: Develop and run tests across PracticeTek’s web properties with a focus on maximizing conversions and improving engagement.
• Website Development: Own the front-end and back-end of PracticeTek’s websites, leading out on innovation and the application of best practices.
• User Experience: Proactively optimize web properties to deliver a best-in-class user experience.
• Website Performance Reporting: Provide weekly reporting and deep insights on website conversion, engagement, traffic, and health.
• Multi-Site Governance: Effectively manage several PracticeTek websites and be a trusted partner across the business for website activities.
• Website Technology Management: Manage the tech stack across web properties including the website platform, integrations, and chatbot.
• Development Prioritization: Own the web development queue — triage incoming requests, rank against business impact, and assign work to contract developers while surfacing optimization opportunities proactively.
• Campaign Enablement: Support key marketing initiatives and product releases with the appropriate website assets.

Skills

Project management

Interpersonal skills

B2B SaaS experience

Webflow

Asana

Education

Bachelor's degree in an applicable discipline

Tools

Webflow

Asana

Job description

PracticeTek is seeking a highly driven Website Optimization Manager to join our team. The Website Optimization Manager will lead website strategy and execution with an emphasis on conversion rate optimization, lead generation, and website development.

This is an onsite or remote position. What You Will Own includes CRO testing, website development, user experience improvements, and weekly performance reporting across multiple web properties.