Growth-Driven Website Optimization Lead

Watershed Ventures; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Health benefits

401k plan

PTO

Parental leave

Gym subsidies

Education reimbursement

Recognition programs

Job summary

Octus is seeking a Website Optimization Lead to build and evolve its website optimization program, using analytics, experimentation, personalization and marketing tech to improve engagement and pipeline.

The role partners with the Digital Marketing team to translate data into actionable improvements, owning GA4, GTM, lead capture, and data quality with a focus on measurable business outcomes.

Qualifications

• 4–6 years of experience in digital optimization, CRO, analytics and digital marketing within a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Confident developing hypotheses, designing experiments and using data to support optimization decisions.
• Experience managing website forms, lead capture and marketing technology integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Effective collaborator with stakeholders across Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.
• Excellent analytical, organizational and project management skills.
• Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion.
• Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making.

Responsibilities

• Build and evolve the Octus.com website optimization program, maintaining a backlog of experimentation and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
• Translate insights into recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.
• Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.
• Ensure the accuracy and integrity of website, campaign and conversion data.
• Own website forms and lead capture operations, ensuring lead data flows through marketing automation and CRM platforms.
• Monitor and improve form performance, lead routing and data quality.
• Support marketing technology enhancements that improve operational efficiency and measurement.
• Establish consistent experimentation and personalization cadence that delivers measurable business outcomes in the first year.
• Review & optimize analytics setup and develop measurement frameworks for better decisions.
• Improve customer journeys through data-driven optimization.
• Ensure reliable lead capture and marketing measurement across the digital ecosystem.
• Leverage AI and marketing technology to increase efficiency and accelerate execution.
• Foster a culture of continuous optimization by turning customer insights into measurable business impact.

Skills

CRO

Digital analytics

A/B testing

Personalization

GTM

GA4

Marketing automation

Lead capture

AI in marketing

Tools

Google Tag Manager

Google Analytics 4

Salesforce Marketing Cloud

VWO/Optimizely

Job description

Octus is seeking a Website Optimization Lead to build and evolve its website optimization program, using analytics, experimentation, personalization and marketing tech to improve engagement and pipeline.

The role partners with the Digital Marketing team to translate data into actionable improvements, owning GA4, GTM, lead capture, and data quality with a focus on measurable business outcomes.