Senior CRO Leader - Remote Website Optimization

nus; United States; Remote; USD 78,000 - 106,000; Full time

Job summary

National University is seeking a Senior Manager, Experimentation & Optimization to drive CRO and systematic experimentation across national web properties. The role leads the roadmap, identifies opportunities, and elevates the user experience to boost inquiry, applications, and enrollment.

The ideal candidate combines strong analytics with experience managing platform governance, vendor relationships, and cross-functional collaboration. Remote, USA-based with enterprise-scale impact.

Qualifications

• Bachelor’s degree in marketing, business, analytics, or a related field; master’s preferred.
• 7+ years in CRO, experimentation, or website experience management.
• Experience leading CRO programs and roadmaps.
• Proven governance of A/B testing platforms (Adobe Target, Optimizely, VWO).
• Strong SQL, analytics and reporting skills.
• Experience in higher education, edtech, or multi-audience environments preferred.

Responsibilities

• Own CRO strategy & roadmap for NU’s website and digital experiences.
• Lead data-driven testing, optimization, and content relevance for prospective students.
• Own platform strategy, vendor relationships, governance, and deployment practices.
• Manage complete experimentation lifecycle from hypothesis to production rollout.
• Define KPIs, dashboards, and reporting cadence for leadership visibility.
• Collaborate with Marketing, Enrollment, and Digital Analytics on personalization.

Skills

CRO Leadership

Experimentation

A/B Testing

Data Analysis

Stakeholder Management

Program Leadership

Education

Bachelor’s degree in Marketing/Analytics

Master’s degree preferred

Tools

Adobe Target

Optimizely

VWO

Adobe Analytics

GA4

FullStory

Job description

National University is seeking a Senior Manager, Experimentation & Optimization to drive CRO and systematic experimentation across national web properties. The role leads the roadmap, identifies opportunities, and elevates the user experience to boost inquiry, applications, and enrollment.

The ideal candidate combines strong analytics with experience managing platform governance, vendor relationships, and cross-functional collaboration. Remote, USA-based with enterprise-scale impact.