Website Optimization Lead: CRO & Personalization Expert

Octus; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Health benefits

401k & pension

Paid time off

Parental leave

Gym subsidies

Educational reimbursements

Recognition programs

Job summary

Octus is seeking a Website Optimization Lead to build and evolve its optimization programs through analytics, experimentation, personalization, and marketing technology. This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every interaction is measurable and aligned with business objectives.

Collaborating with the Digital Marketing team, you will use data to identify opportunities, develop hypotheses and drive a continuous

Qualifications

• 4–6 years of experience in digital optimization, CRO, digital analytics and digital marketing within a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Confident developing hypotheses, designing experiments and using data to support optimization decisions.
• Experience managing website forms, lead capture and marketing technology integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Effective collaborator with stakeholders from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.
• Excellent analytical, organizational and project management skills.
• Demonstrable ability to independently prioritize work and drive projects through completion.
• Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making.

Responsibilities

• Build and evolve the Octus.com website optimization program with a prioritized backlog of experiments and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
• Translate insights into recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Own website analytics, dashboards and reporting using GA4 and other digital analytics tools.
• Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.
• Ensure the accuracy and integrity of website, campaign and conversion data.
• Own website forms and lead capture operations, ensuring lead data flows through marketing automation and CRM platforms.
• Monitor and improve form performance, lead routing and data quality.
• Support marketing technology enhancements that improve operational efficiency and measurement.

Skills

CRO

Digital analytics

Digital marketing

A/B testing

AI tools

Lead capture

Prioritization

Project management

Tools

VWO

Optimizely

Adobe Target

Google Analytics 4

Google Tag Manager

Salesforce Marketing Cloud

Job description

Octus is seeking a Website Optimization Lead to build and evolve its optimization programs through analytics, experimentation, personalization, and marketing technology. This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every interaction is measurable and aligned with business objectives.

Collaborating with the Digital Marketing team, you will use data to identify opportunities, develop hypotheses and drive a continuous