Senior Website CRO & Growth Lead

SonarSource; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Sonar is seeking a Website Conversion & Optimization Manager to own CRO end-to-end: hypotheses, test design, QA, launch, and analysis, and to align with our VP, Digital & Web. This hands-on role requires running experiments and coordinating with SEO, content, and engineering teams to keep every page fast, findable, and built to convert.

You’ll manage GA4 and Mixpanel analytics, report results, and drive a data-informed CRO roadmap across landing pages, CTAs, and on-site conversations in a

Qualifications

• 4+ years of CRO, growth marketing, or web optimization experience in a B2B SaaS environment.
• Hands-on ownership of A/B and multivariate tests end-to-end.
• Comfort operating without a dedicated testing team or engineering support.
• Ability to build a sequenced test-and-learn roadmap and explain prioritization to leadership.
• Fluent with GA4 and Mixpanel; translate data into a prioritized roadmap.
• Working SEO experience to align conversion work with search performance.
• Experience briefing and managing outside agencies or vendors.

Responsibilities

• Own CRO across landing pages, CTAs, form flows and on-site engagement from hypothesis to shipped changes.
• Design, configure, QA and launch A/B/multivariate tests; monitor and analyze results.
• Create a cohesive test-and-learn roadmap by sequencing experiments.
• Own web analytics and marketing signals, including tracking and attribution.
• Coordinate with SEO to ensure alignment of technical SEO and conversion work.
• Brief and manage outside agency partners, ensuring scope, quality and deadlines.
• Drive organic initiatives (PR, earned media, backlinks) with Corporate Marketing.
• Coordinate short-form organic content with the Social Media team.
• Report experiment results and rationale to VP, Digital & Web and stakeholders.

Skills

CRO

Growth marketing

Web analytics

A/B testing

GA4

Mixpanel

SEO

Stakeholder communication

Tools

GA4

Mixpanel

Job description

Sonar is seeking a Website Conversion & Optimization Manager to own CRO end-to-end: hypotheses, test design, QA, launch, and analysis, and to align with our VP, Digital & Web. This hands-on role requires running experiments and coordinating with SEO, content, and engineering teams to keep every page fast, findable, and built to convert.

You’ll manage GA4 and Mixpanel analytics, report results, and drive a data-informed CRO roadmap across landing pages, CTAs, and on-site conversations in a