Website Conversion Manager

SonarSource; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Sonar is seeking a Website Conversion & Optimization Manager to own CRO end-to-end: hypotheses, test design, QA, launch, and analysis, and to align with our VP, Digital & Web. This hands-on role requires running experiments and coordinating with SEO, content, and engineering teams to keep every page fast, findable, and built to convert.

You’ll manage GA4 and Mixpanel analytics, report results, and drive a data-informed CRO roadmap across landing pages, CTAs, and on-site conversations in a

Qualifications

• 4+ years of CRO, growth marketing, or web optimization experience in a B2B SaaS environment.
• Hands-on ownership of A/B and multivariate tests end-to-end.
• Comfort operating without a dedicated testing team or engineering support.
• Ability to build a sequenced test-and-learn roadmap and explain prioritization to leadership.
• Fluent with GA4 and Mixpanel; translate data into a prioritized roadmap.
• Working SEO experience to align conversion work with search performance.
• Experience briefing and managing outside agencies or vendors.

Responsibilities

• Own CRO across landing pages, CTAs, form flows and on-site engagement from hypothesis to shipped changes.
• Design, configure, QA and launch A/B/multivariate tests; monitor and analyze results.
• Create a cohesive test-and-learn roadmap by sequencing experiments.
• Own web analytics and marketing signals, including tracking and attribution.
• Coordinate with SEO to ensure alignment of technical SEO and conversion work.
• Brief and manage outside agency partners, ensuring scope, quality and deadlines.
• Drive organic initiatives (PR, earned media, backlinks) with Corporate Marketing.
• Coordinate short-form organic content with the Social Media team.
• Report experiment results and rationale to VP, Digital & Web and stakeholders.

Skills

CRO

Growth marketing

Web analytics

A/B testing

GA4

Mixpanel

SEO

Stakeholder communication

Tools

GA4

Mixpanel

Job description

Who is Sonar?

Sonar enables organizations to ship agentic code with confidence. Code creation is abundant, but confidence is scarce. Our core platform, SonarQube, verifies over 750 billion lines of code every day, delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100, including teams at Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company, Sonar enables organizations to reduce outages, improve security, and lower the cost and risk of agentic software development.
Founded in Geneva and now headquartered in Austin, Texas, Sonar has a global team working across offices and hubs, including Silicon Valley, London, Bochum, Barcelona, Singapore, Tokyo, and the Washington, D.C. area. At Sonar, we’re enabling enterprises to build agentic software factories that can move quickly while maintaining the control, consistency and evidence required to ship with confidence.

Position description

Sonar's website is becoming a bigger driver of pipeline as our Web team scales, and we need someone focused full-time on turning traffic into qualified demand. As Website Conversion & Optimization Manager, you own the site's CRO and testing program end to end: hypotheses, test design, QA, launch, and analysis, plus the broader analytics and organic and content signals that feed it, working directly with our VP, Digital & Web. This is a hands‑on role: with no dedicated testing team under you, you'll run experiments yourself as often as you'll direct them, partnering with our SEO Strategist, Lead Web Producer, and engineering team to keep every page fast, findable, and built to convert, and directing outside optimization and testing agency partners rather than building or managing an internal team.

What you will do

• Own conversion rate optimization across landing pages, calls‑to‑action, form flows, and on‑site conversational engagement (Qualified), from hypothesis through shipped change.

• Own the CRO and testing program end to end: write hypotheses, design and configure A/B and multivariate tests, QA them before launch, monitor them live, and analyze results, partnering with the Lead Web Producer on production support and with Engineering on technical implementation.

• Connect individual tests into a cohesive test‑and‑learn roadmap, sequencing experiments so each one builds on prior results instead of running in isolation.

• Own web analytics (GA4 and Mixpanel) and marketing conversion signals, including tracking, attribution, and form and CTA performance, turning data into a prioritized optimization roadmap.

• Bring working SEO knowledge to the optimization program, coordinating with the SEO Strategist so technical SEO and conversion work are aligned rather than working at cross purposes on the same pages.

• Brief, direct, and review the output of outside optimization and testing agency partners, holding contracted resources accountable to scope, quality, and deadlines.

• Drive organic initiatives, including PR, earned media, backlinks, infographics, and influencer organic, in partnership with Corporate Marketing.

• Coordinate short‑form organic content, such as social posts and short video, with the Social Media team.

• Report on experiment results and conversion performance, and communicate the rationale behind test prioritization and roadmap tradeoffs, to the VP, Digital & Web and cross‑functional stakeholders in clear, decision‑ready terms.

Experience and qualifications

The ideal candidate will:

• Have 4+ years of experience in conversion rate optimization, growth marketing, or web optimization, ideally at a B2B SaaS company.

• Have hands‑on experience owning A/B and multivariate tests end to end, from hypothesis and test build through QA, launch monitoring, statistical analysis, and rollout, not just designing or interpreting tests someone else runs.

• Be comfortable operating without a dedicated testing team or engineering support on standby, running and troubleshooting experiments directly when needed.

• Have experience building a sequenced test‑and‑learn roadmap rather than running one‑off tests, and explaining the reasoning behind prioritization to leadership.

• Be fluent in GA4 and Mixpanel and comfortable turning data into a prioritized test roadmap.

• Have working SEO experience, whether technical SEO, on‑page optimization, or content SEO, sufficient to keep conversion work aligned with search performance.

• Have experience briefing and managing outside agencies or vendors, holding contracted partners accountable to output and deadlines, rather than managing a direct team.

• Be comfortable partnering with engineering to scope and prioritize the technical implementation of tests and fixes.

• Be a clear communicator who can translate testing results and data into decisions for cross‑functional stakeholders.

• Nice to have: experience with CMS platforms, tag management, conversational marketing platforms (e.g., Qualified), and B2B or developer‑audience websites.