Senior Web Strategy & Growth Lead

Neo4j

United States

On-site

USD 150,000 - 185,000

Full time

14 days+

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Benefits offered by this job

Stock options

Annual bonus

Medical, dental, and vision benefits

401(k)

Job summary

Neo4j is seeking a Senior Manager, Web to lead our global web strategy and execution. You will drive a cohesive online experience that aligns with marketing and business goals, while collaborating with Product Marketing, Content, Design, Operations, and regional teams.

The role emphasizes data-driven decision making, analytics, UX optimization, and end-to-end project leadership in a fast-paced, SaaS environment.

Qualifications

7+ years of experience in web, digital marketing, or product management.
Proven ability to develop strategy and lead cross-functional alignment for complex digital ecosystems.
Deep understanding of web analytics and performance optimization; fluent in GA4, tag management, dashboards, and conversion tracking.
Strong familiarity with A/B testing tools (e.g., Optimizely, Google Optimize, VWO) and SEO/SEM principles.
Excellent communicator with the ability to translate data and strategy into clear, persuasive narratives.
Highly organized project manager experienced in agile workflows and tools like Asana or Jira.
Entrepreneurial mindset with a bias for action, capable of managing multiple priorities in a fast-paced environment.

Responsibilities

Develop and own the overarching web strategy that aligns with Neo4j’s marketing and business goals — encompassing web architecture, navigation, content structure, and UX best practices.
Ensure consistency and continuity in design, layout, and messaging across all pages and regions.
Conduct competitive analysis to identify emerging digital trends, innovative approaches, and opportunities to enhance our online presence.
Partner cross-functionally with Product Marketing, Content, Design, Operations, and Regional Marketing to align web priorities with business objectives.
Present strategy and results to stakeholders and leadership, using data to articulate rationale, performance, and recommendations.
Serve as the key liaison between digital, marketing, and product teams, balancing business needs, brand integrity, and user experience.
Lead end-to-end management of web-related projects and initiatives — from intake and planning to execution and launch.
Oversee project pipelines, ensuring all stakeholders provide necessary inputs, assets, and approvals.
Manage timelines, scope, and deliverables, maintaining transparency through effective communication and project documentation.
Ensure alignment across multiple workstreams, tracking progress and proactively resolving blockers.
Champion operational excellence within the digital team by optimizing workflows and standardizing processes.
Leverage web analytics tools to monitor site performance, engagement, and conversion across key pages and funnels.
Analyze user journeys, engagement patterns, and conversion metrics to inform decision-making and continuously optimize the site.
Establish KPIs for traffic, engagement, and conversion, and report on progress through dashboards and presentations.
Evaluate page and campaign launches using quantitative and qualitative insights to improve performance over time.
Translate findings into actionable recommendations to enhance UX and business impact.
Develop and execute a test-and-learn agenda focused on improving traffic quality, engagement, and conversion rates.
Design and oversee AB and multivariate testing initiatives — from hypothesis to experimentation and insights.
Prioritize tests with analytics and UX to deliver measurable impact and socialize best practices across teams.