Senior Web Growth & CRO Lead (AI-Enabled)

hiya.com; Seattle (WA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity compensation

L&D budget

Job summary

Hiya is seeking a Senior Web Marketing Manager to define and lead how our marketing website adapts to an AI-enabled buyer journey. You’ll drive site strategy, conversions, and demand across markets, partnering with GTM engineers to implement scalable web experiences.

You’ll own CRO end-to-end, optimize top pages and funnels, and translate campaigns into compelling pages while ensuring performance standards and accessibility across devices.

Qualifications

• 5–7 years in website marketing, digital/growth marketing, or web conversion management, ideally in B2B SaaS.
• Proven CRO and experimentation experience linked to conversion and pipeline.
• Hands-on with a modern martech stack (CMS, analytics, and automation).
• Strong knowledge of SEO/SEM and performance optimization.
• Fluency in web analytics and attribution, with CRM/pipeline integration.
• Working proficiency with HTML, CSS, and JavaScript for on-page edits.

Responsibilities

• Own Hiya's website strategy and roadmap across the buyer journey and KPIs (traffic, engagement, conversion, pipeline).
• Build and run CRO program with hypotheses, testing roadmaps, A/B tests, and personalization.
• Translate campaign strategy into landing pages and web experiences; collaborate with engineering on page systems.
• Champion mobile/desktop UX, messaging clarity, accessibility, and Core Web Vitals.
• Own SEO/GEO strategy and localization in partnership with content and localization teams.
• Develop multi-market localization workflows and global performance metrics for the website.
• Create reporting tying web performance to pipeline in partnership with GTM Engineering.
• Collaborate across Growth, Demand Gen, PMM, Product, and Design to align launches with website priorities.

Skills

Website marketing

CRO/experimentation

Martech stack

SEO/SEM

Web analytics

HTML/CSS/JS

Tools

Sanity CMS

GA4

Google Tag Manager

Google Search Console

Amplitude

HubSpot

Job description

Hiya is seeking a Senior Web Marketing Manager to define and lead how our marketing website adapts to an AI-enabled buyer journey. You’ll drive site strategy, conversions, and demand across markets, partnering with GTM engineers to implement scalable web experiences.

You’ll own CRO end-to-end, optimize top pages and funnels, and translate campaigns into compelling pages while ensuring performance standards and accessibility across devices.