AI-Driven Web & Growth Marketing Director

Conexiom; United States; Remote; USD 120,000 - 210,000; Full time

Job summary

Conexiom is looking for a Web and Digital Marketing Director to own organic growth, AI-driven visibility, and the conversion experience across the website. You will shape SEO, GEO, and AEO strategies while leading end-to-end website optimization and a disciplined CRO program.

In this role you will collaborate with Product Marketing and Design to ensure brand consistency, analyze performance with robust analytics, and align organic and paid strategies to the same goals.

Qualifications

• 7+ years of experience in web, digital marketing, or organic growth in a B2B environment, with a track record of measurably improving organic traffic and on-site conversion — this is an individual-contributor role, so hands-on execution matters as much as strategy
• Deep, hands-on SEO expertise — technical SEO, content architecture, keyword strategy — plus working knowledge of GEO/AEO and how AI answer engines source and cite content
• Proven experience running a CRO/A/B testing program, from forming a hypothesis through to interpreting results and shipping changes
• Strong sense of content and conversion best practices — you know what makes a page rank and what makes a visitor act, and you can hold both at once
• A good eye for brand — comfortable being a steward of visual and verbal identity across web and organic content, not just a traffic-and-conversion operator
• Strong analytical instincts — comfortable in analytics, search console, and testing tools, and confident making the case for what to prioritize next
• A self-starter, scrappy mentality — someone who'll build the process that doesn't exist yet rather than wait for it
• Excellent cross-functional collaboration skills — able to align with the Demand Generation Director, Product Marketing, and Design around a shared strategy
• Experience with Hubspot, Webflow, WordPress, or similar CMS platforms, including hands-on page building
• Experience with tools such as Google Search Console, Ahrefs/SEMrush, and testing platforms

Responsibilities

• Own the organic strategy across SEO, GEO (generative engine optimization), and AEO — ensuring Conexiom is visible and accurately represented in traditional search and AI-driven answer engines
• Own the website end-to-end: information architecture, content strategy, on-page experience, and performance, in service of both brand and conversion
• Build and run a structured CRO and A/B testing program across the website and key landing pages, using data to prioritize what to test and why
• Apply content and conversion best practices to make sure organic content is built to rank, to answer buyer questions, and to convert — not just to publish
• Own brand consistency across web and organic properties, partnering with Product Marketing and Design to keep voice, visual identity, and messaging aligned
• Monitor and report on organic performance — traffic, rankings, AI citation/visibility, and on-site conversion — and translate findings into a prioritized roadmap
• Partner with the Demand Generation Director to align organic and paid strategy against a shared ICP, persona set, and messaging framework
• Stay ahead of the shift in how buyers discover and evaluate vendors — particularly the move from traditional search to AI-assisted discovery — and adjust strategy accordingly

Skills

SEO strategy

CRO testing

Brand management

Analytics & data

Content strategy

CMS platforms

Tools

Hubspot

Webflow

WordPress

Google Search Console

Ahrefs

SEMrush

Job description

Conexiom is looking for a Web and Digital Marketing Director to own organic growth, AI-driven visibility, and the conversion experience across the website. You will shape SEO, GEO, and AEO strategies while leading end-to-end website optimization and a disciplined CRO program.

In this role you will collaborate with Product Marketing and Design to ensure brand consistency, analyze performance with robust analytics, and align organic and paid strategies to the same goals.