AI-Driven CRO & Web Experience Lead for Multi-Brand Growth

AtlasBrands; California; Sur place; USD 180 000 - 280 000; Plein temps

Résumé du poste

AtlasBrands is looking for a Head of Web Experience & CRO to own portfolio websites and high-converting funnels. You will lead an AI-powered testing engine, manage pre-lander to post-purchase flows, and ensure bug-free launches while driving conversion rate, AOV, and profit per visitor across multiple brands.

You will audit pages, craft test roadmaps for 10+ brands, write direct-response copy, run fast CRO tests, and build new funnels from scratch to scale revenue and NPV across the portfolio.

Qualifications

• Direct-Response Funnel Mastery: Deep, hands‑on experience ideating, drafting copy for, building from scratch, and systematically optimizing pre-landers, advertorials, listicles, product detail pages, offers, third-party checkouts, and post‑purchase upsell funnels.

Responsabilités

• Audit & Executive Transition: Complete a full audit of all live brand pages, offers, third-party checkouts, and post-purchase upsell flows; present a prioritized test roadmap across 10+ SKUs/brands.
• Hands-On Pre-Sales & Copywriting Engine: Own the ideation, copywriting, and end-to-end creation of high-converting pre-sales pages. Draft direct-response copy aligned with winning ad angles.
• High-Velocity CRO & A/B Testing Execution: Drive CRO to ideate, build, and launch high-velocity tests across product pages, advertorials, slide carts, checkout flows, and post-purchase upsells; write hypotheses and ensure proper sample sizing.
• Building From Scratch & Multi-Brand Scaling: Build funnels and checkout flows from scratch across 10+ SKUs/brands concurrently.
• Compounding Metric Lifts: Maintain a high test win rate with statistical significance, boosting on-page conversion, checkout order value, and post-purchase upsell take rates.
• Cross-Brand Intelligence & Creative Congruency: Log test outcomes and adapt winning structures across portfolio brands; align ad angles with landing pages.
• Technical Health & Tracking: Maintain bug-free launches, optimize third-party checkout integrations, resolve incidents quickly.
• AI Dashboards & Department Building: Build live AI dashboards (Claude) tracking conversion metrics and profit per visitor; staff the department with A-players.

Connaissances

Funnel mastery

Checkout integrations

AOV optimization

Experimentation

Multi-brand leadership

Analytics depth

AI tooling

Description du poste

AtlasBrands is looking for a Head of Web Experience & CRO to own portfolio websites and high-converting funnels. You will lead an AI-powered testing engine, manage pre-lander to post-purchase flows, and ensure bug-free launches while driving conversion rate, AOV, and profit per visitor across multiple brands.

You will audit pages, craft test roadmaps for 10+ brands, write direct-response copy, run fast CRO tests, and build new funnels from scratch to scale revenue and NPV across the portfolio.