Remote Growth Marketing Manager, SEO & AI-Driven CRO

Payscale, Inc.; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Monthly All Hands meetings

401(k) company match

Paid time off (PTO)

Annual remote work stipend

Health, dental, vision coverage

Job summary

Payscale is seeking a Digital Marketing Manager who lives for website performance and is hands-on with strategy, analytics, and AI-driven optimization. You will own top-of-funnel visibility, engage visitors, and convert them into pipeline through search, CRO, and data-driven testing.

The role emphasizes measurable impact across attract, engage, and convert journeys. You will audit technical SEO, diagnose underperforming pages, and collaborate with content and product marketing to improve search

Qualifications

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing.
• Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar).
• Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting
• Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting
• Experience analyzing and optimizing site performance by traffic source, persona, or segment
• Comfortable making updates and implementing tests in Webflow or similar CMS platforms and testing solutions like Webflow Optimize, VWO, Optimizely

Responsibilities

• Own on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health
• Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly
• Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants
• Work directly in Webflow to implement data-driven tests, updates, and optimizations
• Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type
• Own web analytics and reporting for site-wide performance (GA4 + GTM) and build dashboards

Skills

SEO

CRO

Web analytics

Growth marketing

AI tools usage

Tools

GA4

GTM

Google Search Console

Ahrefs/Semrush

Webflow

Webflow Optimize

VWO

Optimizely

Job description

Payscale is seeking a Digital Marketing Manager who lives for website performance and is hands-on with strategy, analytics, and AI-driven optimization. You will own top-of-funnel visibility, engage visitors, and convert them into pipeline through search, CRO, and data-driven testing.

The role emphasizes measurable impact across attract, engage, and convert journeys. You will audit technical SEO, diagnose underperforming pages, and collaborate with content and product marketing to improve search