Senior Growth Manager, Web Experience & CRO

Rhythm Energy; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

Rhythm Energy is seeking a Senior Website Growth Manager to lead CRO, growth experiments, and optimization across the website. You will own the optimization roadmap, collaborate with UX, Design, Engineering, Analytics, and Marketing to improve enrollments and acquisition.

The role requires 7+ years in web growth or related fields, deep analytics, and hands-on testing. You will shape technical SEO, site speed, and measurement strategies while leveraging AI to accelerate delivery.

Qualifications

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
• Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.
• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
• Working knowledge of HTML, CSS, JavaScript, and technical SEO.
• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact.
• Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.
• A proactive, hands-on approach with strong cross-functional collaboration and communication skills.

Responsibilities

• Own the website optimization roadmap focusing on conversion, enrollments, and acquisition.
• Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
• Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
• Independently execute routine CMS updates, landing-page improvements, and experiments, partnering with UX/Design and Engineering on more complex changes.
• Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
• Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows.
• Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities.
• Partner with Analytics and Engineering to improve event tracking, attribution, and measurement of experimentation.
• Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
• Collaborate with SEO specialists to prioritize and execute the technical SEO and AI-search implementation roadmap, improving site architecture, search visibility, and organic acquisition.
• Leverage AI and automation to accelerate analysis, prototyping, testing, and execution.

Skills

Website growth

CRO

A/B testing

Analytics

Cross-functional collaboration

Growth product management

SQL knowledge

Tools

GA4

Google Tag Manager

BigQuery

Contentful

Webflow

WordPress

HTML/CSS/JS

Kameleoon

Optimizely

VWO

Amplitude

Hotjar

Job description

About Rhythm Energy

Rhythm is a renewable energy and technology company that makes energy simpler, smarter, and more accessible. We're rethinking how people interact with electricity by combining deep energy market expertise with technology, design, and data to create transparent, customer‑centric energy solutions.

But we're building more than a better electricity experience. From innovative energy products to emerging technologies like virtual power plants and distributed energy resources, we're exploring new ways to give customers greater control over their energy while helping shape a cleaner, more flexible energy future.

We're a growing, mission‑driven team that moves quickly, challenges conventional thinking, and values people who take ownership. At Rhythm, you'll have the opportunity to solve meaningful problems, collaborate across disciplines, and help build the products, systems, and experiences that define the next generation of energy.

What You'll Do

Website Growth & Conversion Optimization

• Own the website optimization roadmap, focusing on conversion, enrollments, and efficient customer acquisition.
• Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
• Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
• Independently execute routine CMS updates, landing‑page improvements, and experiments, partnering with UX/Design and Engineering on more complex changes.

Experimentation & Analytics

• Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
• Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows.
• Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities.
• Partner with Analytics and Engineering to improve event tracking, attribution, and measurement of experimentation.

Technical Optimization & Organic Growth

• Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
• Partner with SEO specialists to prioritize and execute the technical SEO and AI‑search implementation roadmap, improving site architecture, search visibility, and organic acquisition.
• Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics.
• Leverage AI and automation to accelerate analysis, prototyping, testing, and execution.

Cross‑Functional Execution

• Partner with Growth, Design, Engineering, Analytics, and external agencies to ship improvements from opportunity to launch.
• Prioritize initiatives based on expected business impact, effort, and available resources.
• Establish clear performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership.

What You’ll Bring

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
• Strong hands‑on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.
• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
• Working knowledge of HTML, CSS, JavaScript, and technical SEO.
• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact.
• Familiarity with SEO, AI‑powered search, and modern AI tools for analysis and execution.
• A proactive, hands‑on approach with strong cross‑functional collaboration and communication skills.

Nice to Have

• Retail energy experience preferred, particularly electricity plans, pricing, and enrollment. Experience in adjacent consumer industries such as insurance, telecom, fintech, or subscriptions is also valuable.
• Experience optimizing multi‑step purchase, quote, qualification, or enrollment funnels.
• Experience working in lean teams where you've personally implemented improvements rather than relying exclusively on Engineering or agencies.

What Success Looks Like

• Measurable growth. Website conversion, completed enrollments, and acquisition efficiency improve through ongoing optimization.
• A strong experimentation engine. A prioritized CRO roadmap delivers actionable insights and improves the customer experience.
• Effective execution. Partners across Website, SEO, Analytics, Design, and Engineering work together to deliver high‑impact improvements.

Why You’ll Love Working Here

• Meaningful ownership. Own a critical growth channel with direct impact on customer acquisition and business performance.
• Experimentation at the core. Build and scale a CRO program where insights turn into real improvements.
• Hands‑on impact. Go beyond strategy and directly influence what we build, test, and launch.
• Cross‑functional collaboration. Work closely with Growth, Product, Design, Engineering, Analytics, and Marketing.
• Our culture. We’re friendly, transparent, collaborative, and love to innovate together.
• Professional development. Grow your skills and impact as Rhythm expands into new products and customer experiences.
• Competitive compensation and benefits. We offer competitive compensation, performance‑based rewards, paid vacation, and comprehensive benefits.

Hiring Process

• People Screening (30 minutes) – Meet with a Talent Acquisition Partner to learn more about Rhythm, the role, and your background.
• Hiring Manager Interview (45 minutes) – Meet with our Chief Marketing Officer to discuss your experience, approach to website growth, and experimentation strategy.
• Stakeholder Interviews (2 separate conversations) – Meet with two cross‑functional partners to explore your technical capabilities, collaboration style, and approach to driving results.
• Case Study Presentation (60 minutes) – Present your approach to a role‑relevant website growth and CRO challenge, including analysis, prioritization, and recommendations.
• Reference Check – Connect us with professional references to learn more about your experience and working style.
• Offer – If it’s a mutual fit, we’ll move forward with an offer and discuss next steps.