Senior Web Experience Lead - Hybrid, Personalization & Growth

CCL Industries Inc.; Seattle (WA); On-site; USD 110,000 - 149,000; Full time

Benefits offered by this job

Cruise privileges

Health benefits

401(k)

Employee stock purchase plan

Training & professional development

Tuition reimbursement

Job summary

Seabourn is seeking a Senior Manager, Web Experience to shape the digital guest journey from discovery to pre-cruise. You will lead content strategy, optimization, and governance while guiding a team of web professionals and agency partners to improve engagement and bookings.

The role requires strong leadership, analytics, and cross-functional collaboration with Marketing, Revenue Management, Analytics, Product, and Technology to align digital experiences with business goals.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years in web experience, digital commerce or content strategy.
• 3+ years leading web, content, or digital experience teams.
• Experience with enterprise CMS and digital publishing platforms.
• Experience using web analytics to guide decisions.
• Experience partnering with Product, Technology, Analytics, Marketing and agencies.

Responsibilities

• Develop and execute digital guest journey strategies to boost engagement and bookings.
• Lead content strategy, storytelling, and SEO across digital channels.
• Drive optimization through analytics, experiments, and personalization.
• Oversee web operations, governance, and production excellence.
• Lead and develop a team of web professionals and manage agency partnerships.

Skills

Leadership

Analytics

Strategic planning

Cross-functional collaboration

Web experience management

Digital merchandising

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Systems, UX, or related field

Tools

CMS platforms

Web analytics tools

Digital publishing platforms

Job description

Seabourn is seeking a Senior Manager, Web Experience to shape the digital guest journey from discovery to pre-cruise. You will lead content strategy, optimization, and governance while guiding a team of web professionals and agency partners to improve engagement and bookings.

The role requires strong leadership, analytics, and cross-functional collaboration with Marketing, Revenue Management, Analytics, Product, and Technology to align digital experiences with business goals.