Principal Content Strategist, Personalization & Ecommerce

NCL Bahamas Ltd.; Miami (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. seeks a Principal Content Strategist to own the digital guest journey content strategy, driving conversion and ecommerce performance.

You will shape personalization, metadata standards, and AI-ready content, partnering with product, design, and technology to deliver a cohesive, brand-aligned experience across Shop, Book, Presail, Onboard, and Next Cruise. The role requires senior-level expertise in content strategy, data-driven decision making, and

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, English, or related field.
• 7+ years in content strategy/digital content/ecom content roles.
• Experience driving ecommerce sales through content strategy.
• Experience scaling content personalization using guest data and behavior.
• Experience with SEO, AEO, GEO and AI-driven discovery.
• Experience in a large matrix organization across product, design, marketing, and technology.
• Experience mentoring content creators in non-supervisory capacity.

Responsibilities

• Own end-to-end content strategy for the digital guest journey to convert browsers into bookers and drive ecommerce sales.
• Define and govern personalization strategy at scale based on behavior and journey stage.
• Establish content structure, metadata, and data standards for AI assistants and chatbots.
• Advise Sr. Product Owners on translating journey goals into content.
• Partner with SEO and Technology to support SEO and AI-driven discovery.
• Champion content standards, voice, and personalization rules across stages.
• Provide mentorship to content creators embedded across teams.

Skills

Content strategy

Personalization

Information architecture

SEO/AEO/GEO

Analytics & metrics

Stakeholder collaboration

Written & verbal comms

Education

Bachelor's Degree

Communications/Marketing/Journalism/English

Tools

CMS

Personalization platforms

Taxonomies & structured data

AI content tooling

Job description

Norwegian Cruise Line Holdings Ltd. seeks a Principal Content Strategist to own the digital guest journey content strategy, driving conversion and ecommerce performance.

You will shape personalization, metadata standards, and AI-ready content, partnering with product, design, and technology to deliver a cohesive, brand-aligned experience across Shop, Book, Presail, Onboard, and Next Cruise. The role requires senior-level expertise in content strategy, data-driven decision making, and