Web Content Lead: CMS, SEO & UX Strategy

CARNIVAL CRUISE LINES

Miami (FL)

On-site

USD 70,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Health Benefits

401(k) plan with company match

Paid time off and holidays

Sick time

Employee discounts on cruises

Tuition reimbursement

On-site fitness center

Job summary

Carnival Cruise Line in Miami is seeking a Web Content Senior Specialist to lead day-to-day content operations for carnival.com, focusing on non-booked guests. You will manage content planning, CMS implementation, maintenance and governance, collaborating with Marketing, Guest Operations and IT to deliver accurate, accessible and SEO-friendly experiences.

The role requires coordinating in-house and agency teams, mentoring junior staff, ensuring ADA compliance, and applying best practices across

Qualifications

Bachelor's Degree in Marketing or Computer Science.
4+ years in Digital Marketing or related field with editorial and technical experience.
Knowledge of CMS (Sitecore a plus) and ecommerce platforms; HTML/CSS/JS a plus; ADA compliance a plus.

Responsibilities

Lead content planning with cross-functional teams to develop relevant carnival.com content.
Oversee content creation by in-house and agency teams, ensuring brand voice and accessibility.
Mentor Content Specialists and coordinate onboarding and training.
Maintain content calendars and implement CMS/ecommerce updates with SEO considerations.
Monitor performance with analytics and A/B testing, driving improvements.