Senior Web Analytics Lead — GA4, GTM & Data Governance

WeatherTech Direct, LLC; Bolingbrook (IL); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Outstanding BCBS Illinois medical, etc

401(k) plan with employer matching

Paid vacation, holidays, and personal/

Job summary

WeatherTech Direct LLC in Bolingbrook, IL seeks a Senior Web Analyst Specialist to own digital measurement end-to-end across ecommerce and digital marketing. You’ll lead GA4, GTM, and server-side implementation, define KPIs, and ensure data governance. You’ll collaborate with Marketing, Ecommerce, CRM, Merchandising, and Development on-site.

You must be authorized to work in the United States and communicate complex data stories to diverse stakeholders to shape strategic decisions.

Qualifications

• 4+ years of digital analytics experience with a bachelor’s degree or equivalent.
• Advanced hands-on experience with GA4, GTM, and data layer architecture.
• Working knowledge of server-side tagging and privacy frameworks.
• Ability to explain technical measurement issues to non-technical stakeholders.

Responsibilities

• Own GA4, Google Tag Manager, and server-side GTM implementation, setting the standard for data collection.
• Build and maintain measurement plans across web, media, CRM, marketplaces, and ecommerce.
• Audit and validate tracking implementations to catch problems before dashboards.
• Partner with Marketing, Ecommerce, CRM, Merchandising, and Development to define KPIs.
• Support experimentation and A/B testing frameworks for reliable readings.
• Investigate data discrepancies and attribution challenges for clear answers.
• Maintain documentation and governance standards for scalable analytics.
• Translate business questions into data collection requirements with dashboard owners.

Skills

GA4 proficiency

Google Tag Manager

Data layer architecture

Server-side tagging

Privacy frameworks

Analytical mindset

Education

Bachelor's degree or equivalent

Tools

GA4

Google Tag Manager

Server-side tagging

Job description

WeatherTech Direct LLC in Bolingbrook, IL seeks a Senior Web Analyst Specialist to own digital measurement end-to-end across ecommerce and digital marketing. You’ll lead GA4, GTM, and server-side implementation, define KPIs, and ensure data governance. You’ll collaborate with Marketing, Ecommerce, CRM, Merchandising, and Development on-site.

You must be authorized to work in the United States and communicate complex data stories to diverse stakeholders to shape strategic decisions.