Senior Digital Analytics Lead - GA4, GTM, Data Quality

WeatherTech®; Bolingbrook (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with employer matching

Paid vacation, holidays, and personal)

Job summary

WeatherTech Direct LLC is seeking a Senior Digital Analytics Specialist to own digital measurement, tag governance, data quality, and analytics implementation across ecommerce and digital marketing channels. This role serves as the subject matter expert for digital data collection and ensures stakeholders can trust and act on performance data.

This on-site position in Bolingbrook, IL offers the chance to shape measurement strategies, collaborate with Marketing, Ecommerce, CRM, and Development

Qualifications

• 4–7+ years of digital analytics experience.
• Advanced experience with GA4, GTM, and data layer concepts.
• Familiarity with server-side tagging and privacy frameworks.
• Experience supporting ecommerce organizations.
• Strong analytical thinking and communication skills.
• Must be authorized to work in the United States

Responsibilities

• Own GA4, Google Tag Manager, and Server-Side GTM implementation.
• Develop and maintain measurement plans across web, media, CRM, marketplaces, and ecommerce.
• Audit and validate tracking implementations.
• Partner with Marketing, Ecommerce, CRM, Merchandising, and Development teams.
• Support experimentation measurement and A/B testing frameworks.
• Define KPIs and event tracking requirements for new initiatives.
• Troubleshoot data discrepancies and attribution challenges.
• Maintain analytics documentation and governance standards.
• Support dashboard requirements and business questions through accurate data collection.
• Monitor platform changes impacting measurement and privacy.
• Perform other duties as assigned

Skills

GA4

Google Tag Manager

Data layer concepts

Server-side tagging

Ecommerce analytics

Analytical thinking

Strong communication

Job description

WeatherTech Direct LLC is seeking a Senior Digital Analytics Specialist to own digital measurement, tag governance, data quality, and analytics implementation across ecommerce and digital marketing channels. This role serves as the subject matter expert for digital data collection and ensures stakeholders can trust and act on performance data.

This on-site position in Bolingbrook, IL offers the chance to shape measurement strategies, collaborate with Marketing, Ecommerce, CRM, and Development