Senior Web Analytics & Tracking Specialist

EPAM Systems Inc; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

EPAM Systems Inc. is seeking a Senior Web & Digital Analyst to join the Web Tracking & Insights team in the United States. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using Tealium IQ, Google Tag Manager, and GA4.

You will design GA4 event tracking, manage custom dimensions/metrics, and work with marketing pixels. Collaboration with web development teams and vendors is essential to ensure data quality and accurate analytics enablement.

Qualifications

• 3+ years of web analytics experience.
• Hands-on with Tealium IQ and/or Google Tag Manager.
• Strong knowledge of Google Analytics 4 (GA4).
• Proficiency in JavaScript for tag customization and debugging.
• Solid understanding of HTML and CSS to interpret page structure and debug.
• Understanding of dataLayer design and event-driven data tracking.
• English proficiency at B2 level or higher.

Responsibilities

• Implement and configure tracking tags, triggers, and variables in Tealium IQ and Google Tag Manager.
• Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings.
• Test, validate, and troubleshoot tracking implementations with web development teams.
• Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management.
• Test marketing pixel integrations with media agencies.
• Document tracking setups and maintain implementation guidelines.

Skills

Web analytics

Tag management

GA4

JavaScript

HTML/CSS

dataLayer

English (B2+)

Tools

Tealium IQ

Google Tag Manager

Job description

EPAM Systems Inc. is seeking a Senior Web & Digital Analyst to join the Web Tracking & Insights team in the United States. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using Tealium IQ, Google Tag Manager, and GA4.

You will design GA4 event tracking, manage custom dimensions/metrics, and work with marketing pixels. Collaboration with web development teams and vendors is essential to ensure data quality and accurate analytics enablement.