Senior Digital Analytics Lead GA4, GTM & Data Strategy

Laudio; Utah; Hybrid; USD 92,000 - 132,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Wellness programs (Headspace, Airvet)

Job summary

Ascend Learning is seeking a Digital Analytics & Tracking Specialist to own the digital data ecosystem. You will bridge Marketing, IT, and Engineering to ensure ethical, accurate website data collection and governance across platforms.

The role emphasizes independent problem solving, data-driven insights, and end-to-end tracking architecture from GTM/GA4 to BigQuery and Tableau. Hybrid schedule in the U.S. with remote options.

Qualifications

• High School Diploma or GED required; Bachelor's degree strongly preferred.
• 4+ years in digital analytics, marketing tech, or web data engineering.
• Strong knowledge of GA4 and GTM; event-driven data collection and tagging.
• Proven ability to translate data into actionable business insights.

Responsibilities

• Design end-to-end GTM and GA4 implementation with standardized event schemas.
• Manage user consent tools and privacy frameworks in collaboration with Privacy & Compliance.
• Maintain enterprise data layers and ensure high-integrity data flows with IT/Engineering.
• Collaborate on Snowflake data assets and optimize marketing tool deployments.
• Translate site behavior into insights using SQL and visualization tools like Tableau.
• Advise marketing and sales on website data trends to inform strategy.
• Support CRO with tracking validation for A/B tests.

Skills

Analytical skills

Stakeholder communication

Independent thinking

Ambiguity navigation

Project management

Education

High School Diploma or GED

Bachelor's degree preferred

Tools

GA4

Google Tag Manager (GTM)

SQL

BigQuery

Snowflake

Tableau

Looker Studio

Job description

Ascend Learning is seeking a Digital Analytics & Tracking Specialist to own the digital data ecosystem. You will bridge Marketing, IT, and Engineering to ensure ethical, accurate website data collection and governance across platforms.

The role emphasizes independent problem solving, data-driven insights, and end-to-end tracking architecture from GTM/GA4 to BigQuery and Tableau. Hybrid schedule in the U.S. with remote options.