Senior Web & Marketing Analytics Lead

DeVry Educational Development Corp.; United States; Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

DeVry University is seeking a Senior Analyst, Web & Marketing Analytics to own measurement architecture, ensure data integrity, and translate web and AI-driven insights into actions across the prospective student journey.

The role collaborates with Experience, Website Marketing, Analytics, and Technology teams to deploy GA4/GTM, governance, SEO, and AI-enabled analysis to improve conversion and performance.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Computer Science, Information Systems, Marketing, Business, or a related field.
• 4–6 years of experience in web analytics, digital marketing analytics, BI, or related discipline; experience with Power BI or Tableau.
• Advanced hands-on experience with GA4 and GTM, including event-based measurement, data-layer architecture, form and conversion tracking.
• Experience with Google Analytics, Adobe Analytics or comparable platforms; familiarity with marketing measurement and attribution concepts.
• Experience evaluating SEO performance with Google Search Console and at least one SEO platform such as seoClarity, AthenaHQ, Semrush, Ahrefs.
• Working knowledge of AI-powered search and AIO/GEO measurement concepts and Python/SQL workflows.
• Proficiency in SQL (Azure, BigQuery, Oracle, etc) and data integration from multiple sources.
• Ability to diagnose tracking and traffic-quality issues and communicate actionable recommendations.

Responsabilités

• Own GA4/website measurement; define event specs and data-layer standards.
• Audit tracking accuracy, investigate duplicates or missing events, bot traffic.
• Partner on server-side GTM, consent tagging, privacy controls, and automated tag auditing.
• Analyze organic search visibility using platforms like seoClarity, Semrush, Ahrefs.
• Develop automated dashboards and semantic models in Power BI, Looker Studio, or Tableau.
• Collaborate with UX, Content, CRM/Email, Paid Media to assess acquisition impact on journey.

Connaissances

GA4

GTM

SQL

Power BI

Tableau

SEO Analytics

AI analytics

Digital measurement

Data governance

Website analytics

Formation

Bachelor’s degree in Analytics, Statistics, CS, IS, Marketing, Business or related field

Outils

Power BI

Looker Studio

BigQuery

Azure

Google Search Console

seoClarity

Semrush

Ahrefs

Description du poste

DeVry University is seeking a Senior Analyst, Web & Marketing Analytics to own measurement architecture, ensure data integrity, and translate web and AI-driven insights into actions across the prospective student journey.

The role collaborates with Experience, Website Marketing, Analytics, and Technology teams to deploy GA4/GTM, governance, SEO, and AI-enabled analysis to improve conversion and performance.