Senior Web Analytics & Optimization Consultant

Allstate Foundation; Illinois; On-site; USD 70,000 - 121,000; Full time

Job summary

Allstate Foundation is seeking a Direct Web Analytics Senior Consultant to drive data-informed decision making across the Direct-to-Consumer sales experience. You will translate complex analytics into actionable insights, shape measurement strategies, and partner with product, IT, and finance teams to optimize the digital journey.

In this role, you will own scalable analytics and reporting, build Power BI dashboards, monitor KPIs, and influence senior leadership with data-driven recommendations

Qualifications

• 3+ years of data and analytics experience; web analytics experience preferred but not required.
• Technical Skills - Advanced quantitative and analytical skills
• Building dashboards, reports, alerts, and business-ready metrics
• Analyzing journeys, conversion behavior, campaign effectiveness, and optimization opportunities
• Tracking website traffic, acquisition sources, and visitor behavior
• Defines measurement plans, key performance indicators, and tracking requirements
• Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis
• Strong presentation skills; dynamically (persuasively) presenting ideas to management
• Supports appropriate data governance, privacy, security, and compliance practices

Responsibilities

• Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.
• Analyze the end-to-end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data-informed decisions.
• Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.
• Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.
• Partner cross-functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision-making.
• Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.

Skills

SQL

Microsoft Fabric

Python

R

Power BI

Dashboards

Analytics

Data analysis

KPI definition

Data governance

Presentation skills

Tools

Python

R

Power BI

Microsoft Fabric

Job description

Allstate Foundation is seeking a Direct Web Analytics Senior Consultant to drive data-informed decision making across the Direct-to-Consumer sales experience. You will translate complex analytics into actionable insights, shape measurement strategies, and partner with product, IT, and finance teams to optimize the digital journey.

In this role, you will own scalable analytics and reporting, build Power BI dashboards, monitor KPIs, and influence senior leadership with data-driven recommendations