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The Weather Company in Atlanta, GA seeks a Lead of Data Instrumentation & Growth Measurement to bridge Product and Marketing. You will unify event taxonomy across iOS, Android, and Web, normalize properties, and oversee SDUI tracking and server-side tagging to improve attribution and measurement quality.
You will work with product managers, developers, and agencies to redesign Amplitude and GA4 implementations, run incrementality tests, optimize spend, and ensure data observability with
The Weather Company in Atlanta, GA seeks a Lead of Data Instrumentation & Growth Measurement to bridge Product and Marketing. You will unify event taxonomy across iOS, Android, and Web, normalize properties, and oversee SDUI tracking and server-side tagging to improve attribution and measurement quality.
You will work with product managers, developers, and agencies to redesign Amplitude and GA4 implementations, run incrementality tests, optimize spend, and ensure data observability with