Web Analytics Lead: GA4, Looker Studio & Strategy

Left Field Labs

United States

Remote

USD 83,000 - 124,000

Full time

5 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Left Field Labs is seeking a Web Analytics Lead to partner with product and marketing teams to measure and optimize web experiences. You will translate business questions into tracking specs, audit GA4 implementations, and deliver high-level insights to clients.

The role emphasizes GA4 mastery, data storytelling, and building dashboards in Looker Studio. Collaboration with development on dataLayer and tagging plans is essential, with opportunities to influence product experiences.

Qualifications

Deep, hands-on experience with GA4 (Events, Conversions, DebugView).
Strong grasp of conversion funnels, attribution basics, and KPI frameworks.
Proficiency in tag configuration and data layering for robust tracking implementations.
Ability to translate business questions into tracking specs and dashboards for clients.
Experience explaining data insights to non-technical stakeholders and documenting processes.

Responsibilities

Translate high-level business questions into trackable events and success metrics.
Define and maintain comprehensive Tracking/Tagging Plans.
Establish and enforce naming conventions and parameter hygiene across projects.
Work closely with dev teams on dataLayer implementations and custom event tracking.
Manage GA4 environments including events, user properties, and audience segmentation.
Produce performance summaries and recommendations based on content engagement and funnel analysis.
Build client-facing dashboards in Looker Studio and conduct ad-hoc investigations.