Senior Web Analytics, Insights Manager

Jobtailor

California (MO)

On-site

USD 120,000 - 160,000

Full time

6 days ago

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Job summary

Jobtailor is seeking a skilled analytics professional to build advanced models and full-funnel analyses, turning complex data into actionable insights for leadership.

You will develop and maintain Adobe Analytics, Adobe CJA, and ContentSquare dashboards, collaborate with product, marketing, and executives, and ensure data accuracy across the acquisition-to-conversion funnel.

Qualifications

Degree or 7+ years of equivalent experience in analytics.
Experience with Adobe Analytics, Adobe CJA, or ContentSquare.
Proven experience in advanced analytics, data visualization, and reporting.
Ability to turn complex data into a decision-ready story.
Strong communication and cross-functional collaboration.
Experience across the full funnel from acquisition to conversion.
Advanced degree or equivalent in data analytics preferred.
SQL and Python proficiency preferred.

Responsibilities

Build advanced analytical models and full-funnel analyses
Explain why performance changed and recommend actions
Develop and maintain Adobe Customer Journey Analytics and ContentSquare dashboards
Partner with web product managers, marketing, and leadership to scope analytics needs and deliver solutions
Preserve data accuracy and integrity across the acquisition-to-conversion funnel
Follow governance standards
Present findings with clear recommendations to leadership and collaborators
Convert behavioral data into insights for Weekly Business Reviews and quarterly reporting

Skills

Adobe Customer Journey Analytics

ContentSquare

Advanced Analytics

SQL

Python

Data Visualization

Reporting

Analytical Modeling

Data Integrity

Behavioral Data Analysis

Strong Communication

Cross-Functional Collaboration

Governance Standards

Education

Degree in Computer Science, Information Technology, Analytics, or a related field

7+ years of equivalent experience

Advanced degree preferred

Tools

Adobe Analytics

Job description

Build advanced analytical models and full-funnel analyses
Explain why performance changed and recommend actions
Develop and maintain Adobe Customer Journey Analytics and ContentSquare dashboards
Partner with web product managers, marketing, and leadership to scope analytics needs and deliver solutions
Preserve data accuracy and integrity across the acquisition-to-conversion funnel
Follow governance standards
Present findings with clear recommendations to leadership and collaborators
Convert behavioral data into insights for Weekly Business Reviews and quarterly reporting

Requirements

Degree in Computer Science, Information Technology, Analytics, or a related field, or 7+ years of equivalent experience
Practical experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), or ContentSquare
Proven experience in advanced analytics, data visualization, and reporting
Ability to turn complex data into a clear, decision-ready story
Strong communication and cross-functional collaboration skills
Experience working across the full funnel from acquisition to conversion
Advanced degree or equivalent experience in data analytics and relevant certifications preferred
Proficiency in SQL and Python preferred

Core Competencies

Demonstrates expertise in advanced analytics, data visualization, and reporting, with a strong focus on maintaining data accuracy and integrity across the acquisition-to-conversion funnel. Proficient in using Adobe Customer Journey Analytics and ContentSquare to deliver actionable insights and recommendations to leadership.

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