Senior Digital Customer Analytics Analyst

Jobtailor; Menomonee Falls (WI); On-site; USD 110,000 - 150,000; Full time

Job summary

Jobtailor is seeking a senior analytics professional in the United States Midwest to drive data-driven decision making across marketing, product, and customer analytics. You will lead advanced analyses, build dashboards, and influence leadership with clear, actionable insights.

You will mentor junior analysts, collaborate with cross-functional teams, and ensure data quality across Adobe Analytics, Google Analytics, Snowflake/BigQuery, and related tools while optimizing digital KPIs such as

Qualifications

• Bachelor’s degree in a quantitative field and 5+ years in digital/customer analytics.
• Advanced SQL and hands-on analytics experience across multiple channels.
• Experience with Adobe Analytics and Google Analytics; familiarity with data visualization tools.
• Proficiency with Snowflake/BigQuery and GCP services.
• Strong modeling and A/B testing capabilities; ability to translate data into insights.

Responsibilities

• Perform advanced ad hoc analysis for customer, program, offer and channel performance, consulting with leadership on required KPIs.
• Identify, collect and manipulate data from Snowflake/BigQuery to answer complex business questions.
• Develop and automate dashboards and reporting focused on digital KPIs such as conversion, retention, engagement, and LTV.
• Lead deep-dive analyses including funnels and cohorts; conduct attribution and A/B testing across web, app, email, and paid media.
• Partner with Product and UX to evaluate feature performance and identify optimization opportunities.
• Support Marketing with campaign measurement, audience segmentation, and customer journey analysis.
• Ensure data quality across analytics platforms (Adobe Analytics, Google Analytics).
• Translate analytical findings into clear insights for non-technical leadership stakeholders.
• Identify trends, risks and growth opportunities to influence strategic decisions.
• Mentor junior analysts and contribute to analytics best practices and standards.

Skills

Advanced SQL

Digital analytics experience

Modeling

A/B testing

Data visualization

Education

Bachelor’s degree in a quantitative field

Master’s degree or equivalent preferred

Tools

Snowflake

BigQuery

Adobe Analytics

Google Analytics

Qlik

Tableau

Data Studio

Amplitude

Google Cloud Platform

Job description

• Perform advanced ad hoc analysis for customer, program, offer and channel performance, consulting with leadership on required KPIs
• Identify, collect and manipulate primary and secondary data from sources such as Snowflake and BigQuery to answer complex business questions
• Develop, maintain and automate dashboards and reporting focused on key digital KPIs including conversion, retention, engagement and LTV
• Lead deep-dive analyses including funnels, cohorts, attribution and A/B testing across web, app, email and paid media touchpoints
• Partner with Product and UX teams to evaluate feature performance and identify optimization opportunities
• Support Marketing teams with campaign measurement, audience segmentation and customer journey analysis
• Ensure data quality and consistency across analytics platforms such as Adobe Analytics and Google Analytics
• Translate complex analytical findings into clear, compelling insights for non-technical leadership stakeholders
• Identify trends, risks and growth opportunities to influence strategic business decisions
• Mentor junior analysts and contribute to analytics best practices and standards
• Perform additional assigned tasks

Requirements

• Bachelor’s degree in a quantitative field such as statistics, econometrics, math, research or behavioral Sciences
• 5+ years of digital and/or customer analytics and insights experience
• Advanced SQL skills
• Experience with Adobe Clickstream data or equivalent site funnel data
• Hands-on experience with digital analytics tools (Adobe Analytics, Google Analytics, Amplitude, etc.)
• Modeling experience
• Experience with data visualization tools (i.e. Qlik, Tableau, Data Studio)
• Experience with Google Cloud Platform services and other big data technologies
• Master’s degree or equivalent preferred

Core Competencies

Demonstrates expertise in digital analytics, including advanced SQL and data visualization tools, to derive actionable insights from complex datasets. Proven ability to mentor junior analysts and collaborate with cross-functional teams to optimize performance metrics and drive strategic business decisions.

Highest-signal resume keywords

• Advanced SQL Skills
• Digital Analytics Experience
• Data Visualization Tools
• Adobe Analytics Expertise
• Google Cloud Platform Experience

Hard Skills

• Ad Hoc Analysis
• Data Manipulation
• KPI Development
• Modeling
• A/B Testing

Soft Skills

• Mentoring
• Communication
• Collaboration

Industry Keywords

• Customer Analytics
• Digital KPIs
• Campaign Measurement
• Audience Segmentation
• Customer Journey Analysis

Tools & Technologies

• Snowflake
• BigQuery
• Adobe Analytics
• Google Analytics
• Qlik
• Tableau
• Data Studio
• Amplitude