Senior Web Analytics & Insights Strategist

Adobe Inc.; Austin (TX); Hybrid; USD 112,000 - 227,000; Full time

Job summary

Adobe Inc. in Austin is seeking a Sr Web Analytics & Insights Manager to turn behavioral data into actionable stories for weekly and quarterly reviews. You will own narratives from data through recommendations, using CJA, ContentSquare, and CoWorker to inform leadership decisions.

Collaborate with web PMs, marketing, and executives, build trusted dashboards, ensure data integrity, and present clear, decision-ready insights that drive optimization across the funnel.

Qualifications

• Degree in Computer Science, IT, Analytics, or related field, or 7+ years equivalent experience.
• Experience with Adobe Analytics, CJA, or ContentSquare.
• Proven track record in advanced analytics, data visualization, and reporting.
• Strong communication and cross-functional collaboration skills.
• Comfortable working across the full funnel from acquisition to conversion.

Responsibilities

• Own the narrative, building advanced analytical models and full-funnel analyses.
• Build and maintain CJA and ContentSquare dashboards used by collaborators.
• Partner with web PMs, marketing, and leadership to scope analytics needs and deliver solutions.
• Guard data accuracy and integrity across the full funnel, following governance standards.
• Present findings with a clear point of view and actionable recommendations.

Skills

Analytical storytelling

Communication

Cross-functional collaboration

Data governance

Presentation

Education

Degree in Computer Science/IT/Analytics or equivalent 7+ years experience

Tools

Adobe Analytics

Adobe Customer Journey Analytics (CJA)

ContentSquare

Adobe CoWorker

Job description

Adobe Inc. in Austin is seeking a Sr Web Analytics & Insights Manager to turn behavioral data into actionable stories for weekly and quarterly reviews. You will own narratives from data through recommendations, using CJA, ContentSquare, and CoWorker to inform leadership decisions.

Collaborate with web PMs, marketing, and executives, build trusted dashboards, ensure data integrity, and present clear, decision-ready insights that drive optimization across the funnel.