Manager, Digital Analytics - Marketing Integrations

Victoria's Secret; New York (NY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Victoria's Secret, a leading global retailer, seeks a Manager of Digital Analytics to own analytics for marketing and media integrations. You will drive data capture strategy, instrumentation plans, and measurement frameworks across a hybrid, US-based delivery model.

You will lead Adobe analytics initiatives, including AEP, CJA, Launch, and real-time data flows, partnering with Marketing, Growth, and Engineering.

Responsibilities

• Own digital analytics for marketing and media integrations.
• Translate business objectives into scalable data capture and measurement frameworks.
• Lead front-end pixel implementations and CAPI integrations.
• Establish tagging, QA, and version control standards for analytics.
• Manage a distributed team across geographies including BLR resources.

Tools

Adobe Web SDK

Adobe App SDK

Adobe Launch

Adobe Data Collection

Adobe Analytics

Adobe Experience Platform (AEP)

Customer Journey Analytics

Adobe Edge Network

Real-Time CDP

Job description

Description

Your Role

We are seeking a Manager, Digital Analytics to join our Global Digital Analytics team, owning marketing integrations and digital data strategy across the business. This is a U.S.-based, hybrid role with direct and indirect team leadership and end-to-end technical ownership.

This role serves as the single-threaded owner of digital analytics for marketing and media integrations—accountable for data capture strategy, implementation quality, and production stability. This leader sets direction, makes critical decisions, and ensures seamless execution across internal teams and external partners.

As the primary liaison to Marketing, Media, and Growth teams, you will translate campaign strategies and business objectives into scalable, accurate data capture and measurement frameworks. In parallel, you will partner closely with engineering and implementation teams to ensure those requirements are executed with precision.

This role operates within a global delivery model, with direct or indirect ownership of offshore (BLR) resources responsible for execution. While work may be distributed, accountability sits fully with this role to ensure consistency, quality, and operational rigor.

This role is ideal for a technically deep, business-oriented analytics leader who can operate as both strategic partner and technical authority, driving impact at the intersection of data, marketing, and customer experience.

Your Impact

Technical Ownership & Business Integration Leadership

• Serve as the single accountable owner for digital analytics across marketing and media integrations
• Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
• Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
• Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
• Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
• Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams

Adobe Experience Cloud Leadership

• Own and evolve marketing analytics strategy and implementation across:
  • Adobe Web SDK and App SDK
  • Adobe Tags (Adobe Launch) and Adobe Data Collection
  • Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)
  • Adobe Edge Network and Real-Time CDP event forwarding
• Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts

Instrumentation, Integration, and Debugging

• Lead front-end pixel implementations with strong JavaScript expertise
• Partner with engineering teams on back-end Conversion API (CAPI) integrations
• Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
• Validate, triage, and debug analytics implementations across web and mobile apps
• Diagnose and resolve discrepancies across platforms, vendors, and datasets

Analytics Operations and Governance

• Establish and enforce operational standards, including:
  • Tagging documentation
  • Data QA and validation frameworks
  • Release management and version control practices
• Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
• Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals

Strategy, Insights, and Stakeholder Partnership

• Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
• Translate complex analytics concepts into clear business implications to influence decision-making
• Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
• Drive alignment between business strategy, measurement frameworks, and technical execution
• Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
• Maintain strong vendor relationships and guide external integration partners

People Leadership and Development

• Directly manage and coach analysts, fostering growth in analytical thinking and business context
• Conduct performance reviews, career development planning, and continuous upskilling
• Encourage root-cause analysis and elevate work beyond reporting into insight generation
• Establish structured approaches for delivering clear, compelling data narratives
• Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies

Click here for benefit details related to this position.