Adobe Analytics Consultant

Mindlance; Charlotte (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Mindlance seeks a Senior Digital Analytics Manager to drive actionable insights from digital marketing initiatives. You will lead a team of analysts supporting multiple web and mobile product teams, partnering with executives on strategy, prioritization, and resourcing.

You will own monthly KPI reporting, dashboards, and analytics tooling, and translate data into clear recommendations for cross-functional leaders. A hybrid schedule is required in Charlotte, NC.

Qualifications

• Bachelor's degree or equivalent.
• 2-5 years of relevant experience.
• Digital analytics experience developing meaningful KPIs, SDRs, reporting, insights, and interpreting results.
• Experience conducting analyses of digital data using Adobe Analytics, Adobe Customer Journey Analytics.
• Experience leading and coaching employees.
• Ability to share compelling insights using MS PowerPoint to C-suite audiences.
• Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations.
• Experience with leading enablement, COE, and self-service analytics initiatives.

Responsibilities

• Perform online reporting, collection, and analysis of digital metrics from multiple sources; administer the site analytics reporting system; manage data collection and synthesis.
• Provide digital analytics support to stakeholders for customer acquisition, product management, on-site UX, experimentation, and IT.
• Assist in dataset creation by developing measurement plans and technical requirement documents for tagging; data extraction and quality control for analytics.
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders; prepare for weekly agile meetings and monthly prioritization discussions.
• Own the creation and reporting of monthly KPIs and dashboards; build processes for best practices in marketing performance.
• Be SME for analytics tools; create a strategy to maximize their benefits.
• Identify opportunities for operational excellence within the team and implement agile methodologies and self-service enablement.

Skills

Analytical thinking

Leadership

Stakeholder management

Communication

Presentation to executives

Cross-functional collaboration

Project management

Strategic thinking

Education

Bachelor's degree or equivalent

Tools

Adobe Analytics

Adobe Customer Journey Analytics

PowerPoint

AWS

Azure

CDP (Adobe Experience Platform)

Job description

The contract will most likely extend into 2027.

Candidate must be able to work a hybrid schedule in Minneapolis, MN, Charlotte, NC, or Phoenix, AZ.

Job Summary

This person will play a key role within EDAI (Enterprise Data, Analytics, & Insights) to drive tangible business results by providing actionable insights and recommendations through the analysis of digital marketing initiatives. This role will lead a group of analysts supporting several web or mobile app product teams. You will collaborate closely with Senior Director and VP-level marketing leaders on strategic initiatives, prioritization, and resourcing needs.

Key Responsibilities

• Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytics reporting system; manage the collection and synthesis of data from multiple sources. Client issues, developing trends, or areas to investigate further. Proactively identify opportunities to drive tangible business results. Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
• Providing digital analytics support to several business stakeholders/teams - customer acquisition, product management, on-site user experience, website experimentation and optimization, project management and IT
• Assist in dataset creation by developing measurement plans and technical requirement documents for tagging. This may include data extraction, derived and dependent variable creation, and data quality control processes for analytics, model development, and validation.
• Manage workload within the team by partnering with the analytics department lead and senior marketing leaders. This includes preparing for a series of weekly team agile meetings, bi-weekly marketing alignment meetings, leading analytics self-service and enablement initiatives, and monthly leadership prioritization discussions.
• This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance.
• Responsible for one or more analytic tools owned by the analytics team. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.
• Identify opportunities for operational excellence within the team. Some examples include optimizing operational processes, clarifying roles and responsibilities, implementation of agile methodologies, standardization across the board, enhancing QA process, identifying opportunities to improve speed to market, self-service enablement for the business, etc.

Required Qualifications

• Bachelor's degree or equivalent
• 2-5 years of relevant experience
• Digital analytics experience developing meaningful KPIs, Solution Design References (SDR), reporting, insights, and interpreting results
• Experience conducting analyses of digital data using Adobe Analytics, Adobe Customer Journey Analytics
• Experience leading and coaching employees
• Ability to share compelling insights using MS PowerPoint to C-suite audiences
• Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations.
• Experience with leading enablement, COE, and self-service analytics initiatives

Preferred Qualifications

• 3+ years of experience working in a big data environment (AWS, Azure) for data wrangling or analysis
• Experience working with Customer Data Platforms (CDP) such as the Adobe Experience Platform or Adobe Real Time CDP
• Ability to work and thrive in a collaborative work environment as well as independently to drive results
• Proven track record of driving Analytics into actionable business outcomes
• Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
• Demonstrated understanding of statistical analysis methodologies

EEO-

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment based on - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."