Vice President, Data Driven Marketing

Jobtailor; Massachusetts; On-site; USD 150,000 - 190,000; Full time

Job summary

Jobtailor is seeking a senior Marketing Analytics Lead in Massachusetts to oversee analytics, forecast modeling, and executive reporting. You will drive self-service dashboards, optimize digital channels, and partner with data teams to advance the marketing data foundation.

You will mentor a high-performing team and collaborate with marketing, product, and analytics stakeholders on measurement, attribution, and AI-driven insights.

Qualifications

• Bachelor’s degree required.
• Strong understanding of digital marketing, content marketing, and digital channel best practices.
• Willingness to drive initiatives, challenge conventional thinking, and implement efficient ways of working.
• Strong executive presence and influence with senior stakeholders.
• Deep understanding of marketing KPIs, attribution, and customer journey.
• Experience developing forecast models, scorecards, and executive reporting.
• Expertise in testing methodologies, optimization, and outcome measurement.
• Knowledge of audience segmentation, predictive analytics, and look-alike modeling.
• Advanced experience with Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud.
• Understanding of taxonomy concepts, tagging frameworks, and data governance.
• Exceptional communication, storytelling, and presentation skills.
• Ability to leverage performance analytics, data science concepts, practices, and statistical analysis methods.
• Understanding of AI and LLMs.
• Strong accountability for successes and failures.
• Series 07 - FINRA certification.
• Series 24 - FINRA certification.

Responsibilities

• Lead marketing analytics, performance metric frameworks, executive scorecards, and target forecasting.
• Provide monthly and quarterly executive reporting, strategic insights, and recommendations to senior leadership.
• Provide marketing teams with insights to improve content, digital channels, and audience targeting.
• Lead the development and evolution of marketing performance dashboards for self-service analytics.
• Drive test-and-learn experimentation, including A/B testing and optimization programs.
• Use predictive analytics, propensity modeling, and look-alike modeling to improve audience targeting.
• Partner with advanced analytics teams to develop target audience attribute profiles.
• Develop product and solution digital marketing nurture journeys to increase engagement and lead conversion.
• Lead use of Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud.
• Influence taxonomy, tagging, content management lifecycle data, systems, and workflows.
• Partner with advanced analytics, architecture, and data teams to advance the marketing data foundation.
• Build and develop a high-performing analytically minded team.
• Partner in developing and implementing lead management, scoring, routing, and nurturing methods.
• Collaborate with digital marketing, channel management, product marketing, segment marketing, thought leadership, business analytics, and other stakeholders

Skills

Marketing Analytics

Executive Reporting

Predictive Analytics

Audience Segmentation

Data Governance

KPI Development

Education

Bachelor's degree

Tools

Tableau

Sitecore

Salesforce

Salesforce Marketing Cloud

Adobe Analytics

Job description

• Lead marketing analytics, performance metric frameworks, executive scorecards, and target forecasting
• Provide monthly and quarterly executive reporting, strategic insights, and recommendations to senior leadership
• Provide marketing teams with insights to improve content, digital channels, and audience targeting
• Lead the development and evolution of marketing performance dashboards for self-service analytics
• Drive test-and-learn experimentation, including A/B testing and optimization programs
• Use predictive analytics, propensity modeling, and look-alike modeling to improve audience targeting
• Partner with advanced analytics teams to develop target audience attribute profiles
• Develop product and solution digital marketing nurture journeys to increase engagement and lead conversion
• Lead use of Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud
• Influence taxonomy, tagging, content management lifecycle data, systems, and workflows
• Partner with advanced analytics, architecture, and data teams to advance the marketing data foundation
• Build and develop a high-performing analytically minded team
• Partner in developing and implementing lead management, scoring, routing, and nurturing methods
• Collaborate with digital marketing, channel management, product marketing, segment marketing, thought leadership, business analytics, and other stakeholders

Requirements

• Bachelor’s degree required
• Strong understanding of digital marketing, content marketing, and digital channel best practices
• Willingness to drive initiatives, challenge conventional thinking, and implement efficient ways of working
• Strong executive presence and influence with senior stakeholders
• Deep understanding of marketing KPIs, attribution, and customer journey
• Experience developing forecast models, scorecards, and executive reporting
• Expertise in testing methodologies, optimization, and outcome measurement
• Knowledge of audience segmentation, predictive analytics, and look-alike modeling
• Advanced experience with Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud
• Understanding of taxonomy concepts, tagging frameworks, and data governance
• Exceptional communication, storytelling, and presentation skills
• Ability to leverage performance analytics, data science concepts, practices, and statistical analysis methods
• Understanding of AI and LLMs
• Strong accountability for successes and failures
• Series 07 - FINRA certification
• Series 24 - FINRA certification
• Fidelity will not provide immigration sponsorship for this position

Core Competencies

Demonstrates expertise in marketing analytics, including the development of performance metric frameworks, executive reporting, and audience targeting strategies. Proficient in leveraging tools like Adobe Analytics and Salesforce to drive data-driven marketing initiatives and optimize customer engagement.

Highest-signal resume keywords

• Marketing Analytics
• Adobe Analytics
• Salesforce Marketing Cloud
• Predictive Analytics
• Executive Reporting

Hard Skills

• Digital Marketing
• Content Marketing
• Audience Segmentation
• Forecast Models
• Testing Methodologies
• Optimization
• Statistical Analysis
• KPI Development
• Data Governance
• Attribution

Soft Skills

• Exceptional Communication
• Storytelling
• Presentation Skills
• Influence
• Accountability

Certifications & Qualifications

• Series 07 - FINRA
• Series 24 - FINRA

Industry Keywords

• Performance Metrics
• Customer Journey
• Lead Management
• Content Management Lifecycle
• Digital Channels

Tools & Technologies

• Tableau
• Sitecore
• Salesforce