Adobe Analytics Specialist

Compunnel, Inc.; Phoenix (AZ); On-site; Full time

Job summary

A leading data analytics firm in Phoenix is seeking a skilled Digital Analytics Specialist to optimize digital strategies and provide actionable insights using Adobe Analytics. The ideal candidate will have strong expertise in data analysis and reporting, working closely with cross-functional teams to drive data-informed decision-making. Key responsibilities include developing reporting frameworks, conducting analyses, and configuring Adobe Analytics components.

Qualifications

• Proven hands-on expertise with Adobe Analytics configuration.
• Strong background in digital data analysis and reporting.
• Ability to interpret complex data into business recommendations.

Responsibilities

• Develop and maintain reporting frameworks for digital performance.
• Conduct in-depth analysis to identify growth opportunities.
• Collaborate with stakeholders to implement tracking requirements.

Skills

Adobe Analytics expertise

Digital data analysis

Reporting and dashboard creation

Strong communication skills

Job description

We are seeking a highly skilled Digital Analytics Specialist with deep expertise in Adobe Analytics. This role focuses on delivering actionable insights, optimizing digital strategies, and ensuring robust data collection and reporting practices. The ideal candidate will work closely with cross-functional teams to drive data-informed decision-making and enhance digital performance.

Key Responsibilities

• Develop and maintain reporting frameworks to highlight digital performance metrics, trends, and KPIs aligned with business goals.
• Conduct in-depth analysis of digital data to identify growth opportunities and provide actionable recommendations.
• Build and manage tagging frameworks, and perform QA to ensure accurate data collection.
• Collaborate with stakeholders, developers, and IT teams to implement and validate tracking requirements.
• Configure and manage Adobe Analytics components including report suites, variables, classifications, and segments.
• Design and deliver dashboards and reports that simplify complex data into strategic insights.
• Provide training and mentorship on Adobe Analytics tools, methodologies, and best practices.
• Monitor industry trends and recommend enhancements to analytics strategies and measurement capabilities.
• Extract and analyze raw data to support deeper business intelligence needs.

Required Qualifications

• Proven hands-on expertise with Adobe Analytics configuration (report suites, variables, classifications, and segments).
• Strong background in digital data analysis, reporting, and dashboard creation.
• Ability to interpret complex data and translate it into business recommendations.
• Experience collaborating with cross-functional teams to define KPIs and measurement strategies.
• Proficiency in extracting and analyzing raw data.
• Strong communication skills with the ability to train and support non-technical stakeholders.

Preferred Qualifications

• Experience in digital strategy optimization and advanced analytics methodologies.
• Familiarity with other digital analytics tools and tag management systems.