Senior VP, Marketing Analytics & Strategy

Omnicom Media; New York (NY); On-site; USD 220,000 - 250,000; Full time

Job summary

Omnicom Media in New York is seeking a senior leader to set the vision and roadmap for marketing sciences across a portfolio of clients. You will define data strategy and unlock value from 1st/2nd/3rd party data through integration and augmentation.

You will partner with Planning and Investment teams, advise clients on data-driven opportunities, and lead a team to deliver audience solutions and advanced analytics while driving growth.

Qualifications

• University degree in a relevant field and 13+ years in data/analytics.
• Deep expertise in marketing analytics and data-driven advertising.
• Proven leadership and client relationship experience.
• Strong communication and presentation skills.

Responsibilities

• Set vision, strategy and roadmap for marketing sciences on client portfolios.
• Define and execute the data strategy to maximize value from data sources.
• Provide strategic advisory to clients to unlock opportunities.
• Lead and mentor direct reports and foster skill growth.
• Collaborate with Planning and Investment teams on budgets and plans.

Skills

Marketing analytics

Data strategy

Client advisory

Audience strategy

Leadership

Communication

Budget planning

Data management

Education

University degree + 13+ years data/analytics experience

Job description

Omnicom Media in New York is seeking a senior leader to set the vision and roadmap for marketing sciences across a portfolio of clients. You will define data strategy and unlock value from 1st/2nd/3rd party data through integration and augmentation.

You will partner with Planning and Investment teams, advise clients on data-driven opportunities, and lead a team to deliver audience solutions and advanced analytics while driving growth.