Head of Marketing Analytics & Strategy

Adelphi Group; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

Omnicom’s Omd is seeking an Executive Director of Business Analytics to lead the data-driven marketing sciences agenda across client portfolios. You will define visions and roadmaps that transform data into strategic opportunities for growth.

Bring 13+ years in data/analytics for advertising or digital consulting, with strong leadership, client relationships and communication skills to drive innovative audience strategies and measurement solutions.

Qualifications

• University degree and 13+ years in data/analytics for advertising/consulting.
• Experience in agency-side media planning/execution desirable.
• Proven leadership and client relationship experience.

Responsibilities

• Set vision, strategy and roadmap for marketing sciences across client portfolios.
• Define and execute data strategy leveraging 1st/2nd/3rd party data.
• Provide strategic advisory to clients on analytics opportunities.
• Lead development of audience and measurement playbooks.

Skills

Marketing analytics

Data analytics

Leadership

Client relationships

Communication

Presentation skills

Strategic thinking

Forecasting

Education

University degree

Job description

Omnicom’s Omd is seeking an Executive Director of Business Analytics to lead the data-driven marketing sciences agenda across client portfolios. You will define visions and roadmaps that transform data into strategic opportunities for growth.

Bring 13+ years in data/analytics for advertising or digital consulting, with strong leadership, client relationships and communication skills to drive innovative audience strategies and measurement solutions.