Senior VP, Integrated Marketing & Growth Leader

Highwire; New York (NY); Hybrid; USD 175.000 - 249.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Hybrid work model

Generous vacation policy

401(k) matching

Medical, dental, and vision coverage

Parental leave

Zusammenfassung

Highwire is seeking a strategic leader for the SVP, Integrated Marketing to drive growth and evolve the agency’s integrated marketing offering. This executive will build teams, define capabilities, and partner with cross-functional leaders to deliver holistic, cross-channel campaigns for priority clients.

The role emphasizes measurable outcomes, scalable offerings, and a strong client advisory function. The candidate will lead collaboration across strategy, creative, analytics, PR, social, paid,

Aufgaben

• Lead the growth and performance of integrated marketing programs across priority client accounts, driving measurable business impact, client value, and account expansion.
• Build, scale, and oversee Highwire’s integrated marketing function, including defining offerings, establishing best practices, developing capabilities, and building a high-performing team.
• Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings that drive adoption across clients and the agency.
• Establish operational frameworks, processes, and tools that enable effective collaboration, efficient resource allocation, and seamless delivery across integrated initiatives.
• Partner with project management leadership to strengthen planning, execution, and workflow across integrated marketing programs.
• Drive new business growth by identifying opportunities, contributing to pitches, and developing integrated solutions that address client needs.
• Serve as a senior strategic advisor to clients, helping connect brand, communications, product marketing, and business objectives through integrated strategies.
• Lead collaboration across strategy, creative, insights, analytics, PR, social, paid, influencer, and account teams to deliver impactful, integrated campaigns.
• Translate audience insights, research, cultural trends, and business objectives into actionable strategies, campaigns, and communications programs.
• Partner with Creative and Strategy teams to develop compelling brand narratives, inspire breakthrough creative work, and deliver award-worthy campaigns.
• Own the operational performance, profitability, and effectiveness of integrated marketing initiatives, including establishing KPIs, OKRs, measurement frameworks, and reporting.
• Recruit, mentor, and develop talent across Integrated Marketing and Project Management while fostering a collaborative, high-performing culture.
• Identify emerging channels, technologies, and marketing trends to continuously evolve Highwire’s integrated marketing capabilities.
• Develop case studies, awards submissions, thought leadership, and agency marketing materials that demonstrate integrated success and elevate Highwire’s market position.

Jobbeschreibung

Highwire is seeking a strategic leader for the SVP, Integrated Marketing to drive growth and evolve the agency’s integrated marketing offering. This executive will build teams, define capabilities, and partner with cross-functional leaders to deliver holistic, cross-channel campaigns for priority clients.

The role emphasizes measurable outcomes, scalable offerings, and a strong client advisory function. The candidate will lead collaboration across strategy, creative, analytics, PR, social, paid,